RedShift Writers

Content strategy and strategy-driven content. We just turned ten years old! #Houston #Writing #Content #Strategy

[Erik Ibarra @erikibarra]

#ChatGPT is not going to replace humans, it’s going to replace humans that fail to ask the right questions.
- Overheard in a bar in HTown

[RedShift Writers @redshiftwriters]

Thanks to @GoliathGamesUS for fun and games, and to @fileunderjeff for introducing us to Sequence.

[RedShift Writers @redshiftwriters]

You can learn a lot about brand positioning from a board game box. Sequence is super fun to play; the box also does an excellent job positioning the product & telling you what it's all about before you start playing.

We wrote about it.

Check it out.👇

https://t.co/M18odc3zc3

[Erik Ibarra @erikibarra]

Those who loudly predict the future seldom ever build it. Those with a vision for the future are quietly building it.

[RedShift Writers @redshiftwriters]

Does your company have #corevalues?

If so, great!

Another question:

Have you written a speech about them?

If not, try it.

It can yield a ton of benefits for your business.

Need an example?

Check out the official RedShift Writers Core Values speech.

https://t.co/FVmrJE0JXv

[RedShift Writers @redshiftwriters]

Want to benefit your business and your legacy?

Leverage owned content.

See our latest blog post to learn more. H/T @RyanHoliday and @GiniDietrich

#pesomodel #contentmarketing

https://t.co/A32L0tahtf

[RedShift Writers @redshiftwriters]

“RedShift Writers helped us become thought leaders in our industry, and move faster on our marketing initiatives. I recommend their services to any company looking to nurture growth and become a leading brand.”

- Sunil Patel, Founder & CEO of Tekmetric Shop Management System

[RedShift Writers @redshiftwriters]

Hey #entrepreneurs! Are you building a content strategy?

Make sure you put together the foundational document you need to get things moving in the right direction: the positioning brief.

Learn how to create one in our latest blog post.

https://t.co/N6YrWtCVuG

#positioning

[Monica Driscoll @MonicaDriscoll_]

Last Thursday I had the pleasure of cohosting my first ever Houston event on behalf of SVB!

Thank you to @SeshCoworking and @pridefund1 for helping to create a most inclusive space for innovators.

[RedShift Writers @redshiftwriters]

See the full HHER case study on the RedShift Writers website!

https://t.co/VBdj3wx5CF

[RedShift Writers @redshiftwriters]

"We have been working with RedShift since 2016. Their ability to produce drive traffic to our site with high quality work in a timely manner is optimal in our fast-paced industry."

- Jill Shipp, Hospitality Health ER, VP of Business Development

Thanks for the kind words Jill!

[RedShift Writers @redshiftwriters]

What's that? You say you wanted more images of baby goats?

OK, if you insist.

[RedShift Writers @redshiftwriters]

Shoutout to @SeshCoworking, @HouEX and @GoatYoga for yesterday's #Houston Tech Rodeo event.

Not every networking event features baby goats!

[RedShift Writers @redshiftwriters]

Nuanced writing makes better marketing. Absolutist writing implies promises that can't be kept, leading to disappointed customers.

Hire writers.

Set better expectations.

Make customers happy.

[InnovationMap @InnoMapHou]

This week's roundup of Houston innovators includes Ben Jawdat of Revterra, Pete O'Heeron of FibroBiologics, and Jay Manouchehri of Fluence Analytics. https://t.co/oeBj6Uzadc

[RedShift Writers @redshiftwriters]

Skipping strategy

[Pip Decks @PipDecks]

Complete this sentence: “The thing so many companies get wrong is…”

[RedShift Writers @redshiftwriters]

@RyanMSchnitzler Content (We're curious!).

[RedShift Writers @redshiftwriters]

#BREAKING: #Houston Content Strategy Firm Turns Ten

FULL STORY----> https://t.co/k1mYV5MeDI

#Hounews #business #biz #contentmarketing

[RedShift Writers @redshiftwriters]

@bengillin @JamesClear @tferriss If you place just one book under your monitor each day you can enjoy incredible gains! In... in the... in the height... of your monitor.

[RedShift Writers @redshiftwriters]

@PipDecks

[RedShift Writers @redshiftwriters]

Starting every Monday with a game is the most productive way to start your week.

[Pip Decks @PipDecks]

What’s something you believe about work that might surprise people?