RedSky Strategy

Providing marketing strategy, training, and innovation solutions to clients all over the globe. We help amplify your brand.

[RedSky Strategy @redskyinfo]

Curious on how to ensure actionable outcomes from concept screening? Take a look at these 5 steps to generate fantastic, effective, concepts
https://t.co/71sTLimqEl

[RedSky Strategy @redskyinfo]

A lean market sizing approach can be an excellent way for startups and small businesses to enter a new market and understand the needs of your target market.
https://t.co/7qQvHG2wro

[RedSky Strategy @redskyinfo]

Simplicity takes the work off of the consumer. When the messaging, branding, and benefits are clear and concise, you’ve done the heavy lifting for them and created a memorable campaign more likely to resonate with them. https://t.co/JaTaFYSjJq

[RedSky Strategy @redskyinfo]

A consistent personal style makes weathering the increasingly fast-paced trend cycle possible. And a solid identity is necessary for brands, too – they can use New York Fashion Week to learn a few lessons to help them build a strong brand positioning.

https://t.co/OeClKQ2hzn

[RedSky Strategy @redskyinfo]

As marketers navigate hybrid workplaces and adapt to an ever-changing landscape, training is more essential than ever. Here’s how to ensure that the time, energy, and money invested leaves your team ready to take on new challenges
https://t.co/etAqPOUgTT

[RedSky Strategy @redskyinfo]

After announcing that it will be increasing prices for its premium subscription plans, some Netflix customers are concerned about a possible upgrade to 4K Ultra HD. What are the implications for Netflix as a brand?

https://t.co/OE6VNFq0Dc

[RedSky Strategy @redskyinfo]

As the spike in digital art continues, how can NFTs impact how brands create solutions, develop partnerships, or shy away from such a new, complex, and oftentimes perplexing digital market?

https://t.co/IoWenspvty

[RedSky Strategy @redskyinfo]

Has Pride Month become a marketing free for all? The month of June has become synonymous with showing off a rainbow logo but it’s time for brands to take a step back and look at how they engage with LGBTQ history and issues.

https://t.co/ieBl7WEhiZ

[RedSky Strategy @redskyinfo]

The pandemic caused a surge in pet ownership. Pet parents are facing some concerns and guilt as they begin to go back to work. Can brands thoughtfully address their concerns?

https://t.co/wo4tl1Icj8

[RedSky Strategy @redskyinfo]

As museums face cost-restraints post-pandemic, they are coming up with new and unique ways to reach the public.

https://t.co/nY2qRFXhmC
#strategy #marketing #humansight

[RedSky Strategy @redskyinfo]

Great stories can elevate and build brands. In a post-pandemic world, it’s becoming increasingly important that stories are honest, true, and interactive.
https://t.co/P0exc5N6yH

[RedSky Strategy @redskyinfo]

Wayfair knows people what the people want! Happy to see the mention of our client @Elkay_USA

[kurtis conner @kurtisconner]

yo these targeted ads are getting way too accurate these days 😂 how did they know I wanted the Elkay EZH2O Bottle Filling Station with Single ADA Cooler Filtered 8 GPH in Light Gray? 😳

[RedSky Strategy @redskyinfo]

Year-round, mothers purchase products for their families. Mother’s Day is the ideal time to switch gears and do something for her for a change.
https://t.co/PTVPeuM9rA

[RedSky Strategy @redskyinfo]

Gen Z is the future of consumerism – and they care a lot about sustainability. On Earth Day, we're diving into what the increasing pressure on brands to approach sustainability initiatives with care and authenticity means.

https://t.co/DQ6S4ctJRm

[RedSky Strategy @redskyinfo]

4/20 food for thought: it’s time for cannabis brands to acknowledge the key role budtenders play. Recognizing budtenders as salespeople, consumers, and influencers can benefit the entire industry.
https://t.co/WojDAfP2x7

[RedSky Strategy @redskyinfo]

When riding a trend wave, it’s important for brands to consider relevancy over reach.
https://t.co/AA6yd7p5fj

[RedSky Strategy @redskyinfo]

In the NCAA, the athletes are the influencers. Are their popularity and personalities online are more important than their performance on the field? https://t.co/JSZ3NJuJ2H

[RedSky Strategy @redskyinfo]

Happiness can drive consumer behavior, but people define happiness differently. As marketers, looking at happiness-related data can help illuminate purchasing habits and better understand customers.

https://t.co/N5URLk7GX3

[RedSky Strategy @redskyinfo]

Many brands preaching the importance of female empowerment are also guilty of gender bias and discrimination. Meaningful strides toward gender parity require a sustained effort in diversifying workforces and uplifting women’s voices. https://t.co/l4pk4XXJgq

[RedSky Strategy @redskyinfo]

Despite declining union membership, there’s an upsurge in labor activity. What can brands learn from consumers’ increasing support of labor activism? #laborrights #humansight #strategy

https://t.co/vWm60REMsM