Reece Frailing

[Reece Frailing @reecefrailing]

This photo was taken 2 weeks after a disaster.

I nearly closed my business.

- New software stopped production
- Tried a new machine (terrible)

I felt like I had no other options.

I persisted. One last try.

And then...

I had one of my best days of sales ever.

Don't give up

[Reece Frailing @reecefrailing]

A telltale sign is obsessing over KPIs that aren't cold, hard cash in the bank.

[Reece Frailing @reecefrailing]

Most media buyers have never spent a dime of their own cash trying to triple it in profit, and it shows.

[Reece Frailing @reecefrailing]

Scale belief framing before optimising for CVR.

Not all traffic is equal.
If you treat it that way, you risk going backwards.

Pay attention to what someone is exposed to before they land on your SP.

If there's no congruency, even the best CVR optimiser won't save you.

[Reece Frailing @reecefrailing]

Large sums of money in intervals > Same income month on month

This is how you avoid lifestyle creep.

[Reece Frailing @reecefrailing]

The irony of success: You strive for it, but if it came easily, you would no longer want it.

[Reece Frailing @reecefrailing]

You have to treat your income like a P&L.

The CEO's job is to allocate resources in a way that can bring greater monetary returns.

Treating personal income the same way is how you accumulate more wealth.

When you operate this way, you realise how much money people waste.

[Reece Frailing @reecefrailing]

AI is great.

It's single-handedly ensuring no new competition enters the market with critical thinking ability.

[Reece Frailing @reecefrailing]

0.58% CVR.

First thought is to improve the CVR. A/B test the headline etc etc.

Launched a different creative.

Near 3% CVR.

Same offer. Same page. Just a different creative hook and image.

[Reece Frailing @reecefrailing]

Build a LT belief bridge product so good that customers come back to the ad and ask for your next product.

Value ladder done right.

[Reece Frailing @reecefrailing]

Divorcing time from income creates a void most are not prepared to fill.

[Reece Frailing @reecefrailing]

Your list is the business.

Tag correctly.

Send hand-raisers.

Reply 1-1.
Be human.

Hand-select who sees your next offer.

Treat the list well.
Guard it with your life.

[Reece Frailing @reecefrailing]

Imagine never trying.

Never pushing yourself.
Never outgrowing your old self.
Never questioning your limiting beliefs.

Just imagine simply existing... waiting for your minuscule time on this earth to pass you by.

What have you got to lose?

Everything goes to zero someday.

[Reece Frailing @reecefrailing]

You don't need an audience if you can tap into someone else's.

Uncovering NEW sales for people is a win-win.

They make money they would've otherwise missed.
You get paid a % to make it happen.

[Reece Frailing @reecefrailing]

DR marketers take their audience to solution aware.

Then slap them with an unaware hook and wonder why no one's buying.

This is why templates DON'T work.

[Reece Frailing @reecefrailing]

If you don't use AI, you'll get left behind.

If you solely use AI, you'll get left behind.

[Reece Frailing @reecefrailing]

Btw...

... the skill level to do this is high. It takes years.

[Reece Frailing @reecefrailing]

LT DR funnels in a nutshell...

Paid ads
Unaware traffic
Sell the concept NOT the click

OBs increase AOV » Know LTGP:CAC » Scale

LT is a belief bridge » MT » HT hero product

New LT when sophistication increases.
One-off offers to increase LTV

[Reece Frailing @reecefrailing]

We aren’t built for contentment.
We’re built to survive.

Dissatisfaction is the cost.

[Reece Frailing @reecefrailing]

Ricky Gervais made more noise from concept OOH ads...

... than the actual OOH ad.

The shock factor overwhelms emotional people enough that they talk about it.

Which, of course, increases exposure.

That's marketing.
NOT "media buying."

[Reece Frailing @reecefrailing]

@ReeceWabara This post has gone over many heads.

... The ads
... The volume
... The manufacturing
... The customer service

I could go on and on.

It's a loss leader campaign.

Then you have to question the ulterior motive. Would the same campaign have been done without a mentorship offer?