This photo was taken 2 weeks after a disaster.
I nearly closed my business.
- New software stopped production
- Tried a new machine (terrible)
I felt like I had no other options.
I persisted. One last try.
And then...
I had one of my best days of sales ever.
Don't give up
Scale belief framing before optimising for CVR.
Not all traffic is equal.
If you treat it that way, you risk going backwards.
Pay attention to what someone is exposed to before they land on your SP.
If there's no congruency, even the best CVR optimiser won't save you.
You have to treat your income like a P&L.
The CEO's job is to allocate resources in a way that can bring greater monetary returns.
Treating personal income the same way is how you accumulate more wealth.
When you operate this way, you realise how much money people waste.
0.58% CVR.
First thought is to improve the CVR. A/B test the headline etc etc.
Launched a different creative.
Near 3% CVR.
Same offer. Same page. Just a different creative hook and image.
Your list is the business.
Tag correctly.
Send hand-raisers.
Reply 1-1.
Be human.
Hand-select who sees your next offer.
Treat the list well.
Guard it with your life.
Imagine never trying.
Never pushing yourself.
Never outgrowing your old self.
Never questioning your limiting beliefs.
Just imagine simply existing... waiting for your minuscule time on this earth to pass you by.
What have you got to lose?
Everything goes to zero someday.
You don't need an audience if you can tap into someone else's.
Uncovering NEW sales for people is a win-win.
They make money they would've otherwise missed.
You get paid a % to make it happen.
DR marketers take their audience to solution aware.
Then slap them with an unaware hook and wonder why no one's buying.
This is why templates DON'T work.
LT DR funnels in a nutshell...
Paid ads
Unaware traffic
Sell the concept NOT the click
OBs increase AOV Β» Know LTGP:CAC Β» Scale
LT is a belief bridge Β» MT Β» HT hero product
New LT when sophistication increases.
One-off offers to increase LTV
Ricky Gervais made more noise from concept OOH ads...
... than the actual OOH ad.
The shock factor overwhelms emotional people enough that they talk about it.
Which, of course, increases exposure.
That's marketing.
NOT "media buying."
@ReeceWabara This post has gone over many heads.
... The ads
... The volume
... The manufacturing
... The customer service
I could go on and on.
It's a loss leader campaign.
Then you have to question the ulterior motive. Would the same campaign have been done without a mentorship offer?