Reed Immer

[Reed Immer @reedimmer]

"Retention determines category leaders. Better retention improves monetization, lowers acquisition costs, increases…" https://t.co/8i8k75W9Cs.

[Reed Immer @reedimmer]

"It isn't clear. Parts of us wish we could kill the term “growth” because it creates more friction and confusion to…" https://t.co/4OHkW4Xnq9

[Reed Immer @reedimmer]

"If you are establishing a growth team, we have five tips:

Find One Problem - Find a single problem that could…" https://t.co/sM99tTdl1Z.

[Reed Immer @reedimmer]

"When we say cross functional teams, these are NOT teams that have weekly stand up meetings. These are teams…" https://t.co/1l1okzCrGf.

[Reed Immer @reedimmer]

"The basic steps of this process are:

Build a growth model that helps you identify the most impactful…" https://t.co/VWMJhENzLM.

[Reed Immer @reedimmer]

"There are times in a product's life that new feature development is the biggest growth lever, but too often this…" https://t.co/NVaqn6FeVA.

[Reed Immer @reedimmer]

"Most product teams are built to create or improve the core value provided to customers. Growth is connecting more…" https://t.co/OGXgPyyU3b.

[Reed Immer @reedimmer]

"Areas like new user experience, retention, optimizing monetization flows, tech infrastructure behind acquisition…" https://t.co/qN1S4Z8mEC.

[Reed Immer @reedimmer]

"The first step is that we need to approach our growth strategy with the same discipline, effort, and investment as…" https://t.co/6FIvsrsoFJ

[Reed Immer @reedimmer]

"To review how the game has changed, we explained four things:

Distribution has become more competitive and…" https://t.co/0fr3u8RfoN.

[Reed Immer @reedimmer]

"Teams that learn more about their users, product, and channel and apply those learnings win over the long run. The…" https://t.co/pNZxXNJKxB.

[Reed Immer @reedimmer]

"The same dynamic occurs with attracting top talent. The market for top talent has grown increasingly competitive…" https://t.co/8um9EDBBTd.

[Reed Immer @reedimmer]

"Habits are extremely hard to break. That goes for diets, a work out routine, and our use of various products. The…" https://t.co/yiRnRhod5z.

[Reed Immer @reedimmer]

"But let's think about it from the reverse direction. There are plenty of products that people consider “terrible…" https://t.co/AxWg3ssBtE

[Reed Immer @reedimmer]

"Growth wins.

Not growth at all costs, bad unit economics, dark patterns, spam your users, shark fin growth. But…" https://t.co/onUB64dqI9.

[Reed Immer @reedimmer]

"Our general rule was that people should be on zero or one hoodie team. Of course, there were exceptions. Sometimes…" https://t.co/MKPdfFgeSk.

[Reed Immer @reedimmer]

"Wait, the Big Rocks only covered 30-40% of your resources? Shouldn’t it be more?
No I don’t think so. It’s very…" https://t.co/gS0QaNCM7l.

[Reed Immer @reedimmer]

"So we developed some litmus tests for Big Rocks. There were 3 in particular, and we ordered them like this:
The…" https://t.co/0oUutMkP3q

[Reed Immer @reedimmer]

"How many Big Rocks is the right number?
This is very tricky and we went back and forth on this.
Our rule of thumb:…" https://t.co/dCImgn2v0I.

[Reed Immer @reedimmer]

"Required vigilant management.
These processes could easily balloon into a lot of low value-add process if not…" https://t.co/TzFx4HZwaM.