Richelle

Building the Field Guide for SaaS founders. I help SaaS, AI & B2B teams turn complex products into clear positioning and websites that convert.

[Richelle @reeeshellc]

@rileycx What im currently trying to do

[Richelle @reeeshellc]

Today was Day 9, i took a break from everything and was just playing in Framer, designing.

Im focusing on micro animations, and layering those to give my site more depth. It still feels a lil flat to me.

[Richelle @reeeshellc]

@callmejohnnie @imjesseshow @designertom @ridd_design @uxgoodies I just met jesse yesterday! Brief convo but genuinely seems like the nicest guy.

[Koen Bok @koenbok]

The @framer agent is good, but it’s not perfect yet. If you’re not happy with the output for any reason, select “Mark as Bad” from the Changes menu. We’ll refund your credits, and your feedback helps us improve the agent.

[Tobias van Schneider @vanschneider]

The best tools are useless in the hands of someone who doesn't know how to use them.

[Richelle @reeeshellc]

@kreative_gabe I cant be bothered at this point. I guess my prompts are too complex or long and just blows thru any credits. 😫

[Richelle @reeeshellc]

@framer watch party. It was nice to meet some other framer obsessed people in Austin.

[Richelle @reeeshellc]

@jesse_vermeulen @frisohakkers 😍😍 this looks amazing

[Richelle @reeeshellc]

What day are we on? 8? Today im going to an in-person event for Framer in Austin. if yall see my awkward self, please dont be offended by the RBF i swear im nice 😅

[Richelle @reeeshellc]

Week 2 of building from ZERO.
have the back end ready, now to design the font-end.
contracts are ready
figuring out the marketing aspect.

[Richelle @reeeshellc]

My day 3 roundup:
Finished contract template
Signed up on square to send invoices and contracts
Ghosted by new client and then rescheduled
Had drinks with my landlords? (They are chill AF, i love them and dont know how i lucked out)

[Richelle @reeeshellc]

@kreative_gabe i dont like having the $ held in escrow. that looks like the only way to have a one-time payment?

[Richelle @reeeshellc]

how is everyone writing design contracts with clients? do you have a lawyer writing one for you, do you use a customized template (designed by a lawyer) what's the move friends?

[Richelle @reeeshellc]

Were in the thick of it 😂

[Tyler Denk 🐝 @denk_tweets]

daily life as a founder

[Richelle @reeeshellc]

My Rules for CTA's:
✔ Outcome-based (‘Start building your pipeline’)
✔ Friction-reducing (‘Try free - no card needed’)
✔ Specific ("Book a 20-min call')

Make it specific enough that clicking feels like a logical next step, not a leap of faith.

[Richelle @reeeshellc]

Day 2:
Got our first design inquiry. 😊
excited is an understatement.

[Richelle @reeeshellc]

The people and businesses we partner with are people who:

knows their tools
respects the work
values quality
hates shortcuts
tells the truth

[Richelle @reeeshellc]

how i'm looking to position ALTMADE:

We build digital infrastructure for ambitious founders.
The same way a master carpenter builds a house.

No fluff.

No jargon.

Just solid work.

The Field Guide for SaaS Founders.
Websites built like tools, not marketing campaigns.

[Richelle @reeeshellc]

I have a maybe hot take for yall today. AI isn't making everyone creative. DESIGNERS ARE STILL NEEDED.

It's making creativity more obvious.

When execution becomes instant, taste becomes the bottleneck.

🥂 cheers

[Richelle @reeeshellc]

Day 1:
I'm building a SaaS design studio from zero. (reboot)

No audience.
No case studies from huge startups.
No shortcuts.

Just daily outreach, maybe some public teardowns, and getting better every week. Let's see where this goes. 🤙🏽