Reena Patel

Love all things marketing, getting stuff done and helping people! Oh and lists - Love a good list :)

[Reena Patel @reenapatel1985]

Loving our new #secretlab chairs!

#supercomfy #officechairs @secretlabchairs

[Reena Patel @reenapatel1985]

@The_Oodie How long does it normally take to get a response via email?

[Reena Patel @reenapatel1985]

Marketing shouldn't be b2b or b2c, it should be Human to Human (H2H)

It doesn’t matter what industry or what you sell, you should be trying to appeal to human emotions & needs.

This frog playing a trumpet made me laugh (I would've got him if i could drive back from NY)

[Reena Patel @reenapatel1985]

Branded Merchandise:

Genius Marketing or Marketing Tat?

Would love to know what you think...

#customer #merchandise #brandedmerch

[Reena Patel @reenapatel1985]

The Doppler Effect & Marketing?

Good marketing uses sciences & behavioural psychology to make an impact so why shouldn’t this theory apply to your marketing strategy?

Read this article by Forbes to understand why the doppler effect affects marketing:

https://t.co/nKlQOcKImF

[Reena Patel @reenapatel1985]

Brand guidelines - they should be just that – GUIDELINES, not a rule book for everything, that’s where creativity becomes restricted.

Include how your logo should be used, your colour palette, fonts, tone of voice, everything else should be open to challenge!

[Reena Patel @reenapatel1985]

Imposter Syndrome – it’s not new & based on research, it’s normal Fascinating to learn from
@andrewpain1974 about his personal experiences with imposter syndrome in today's @cim_marketing
webinar.

My favourite quote “Fear no-one, respect everyone.”

[Reena Patel @reenapatel1985]

User Generated Content - A term becoming more and more important in marketing.

What is it? It’s content that brands and companies can use for marketing: photos/videos/reviews from others.

Here's an example of some lovely words from a lovely customer

#usergeneratedcontent

[Reena Patel @reenapatel1985]

@AldiUK Love this! Well done on being so brave @AldiUK

[Reena Patel @reenapatel1985]

Ikigai (ee-key-guy) is a Japanese concept that combines iki meaning alive/life & gai meaning benefit/worth

A business you love is step 1, this model helps you frames your passion using a business mindset. Genius!

#marketing #passion #ikigai #business #startup #mission

[Reena Patel @reenapatel1985]

I don't celebrate me enough, but today I’m really excited with this email from the CIM.

Really great to be recognised as a Chartered Marketer! Yay for Me!

Big thank you to my super supportive husband Shan Patel too!

#marketing #cim #chartered #proud #hardwork #yays #cpd

[Reena Patel @reenapatel1985]

Back in the days when we used to use cash, seeing something priced at £0.99 meant a penny back in your pocket. Now, we barely notice money disappearing when you tap a card & odd costs make your bank balance look weird.

What's your pricing strategy?

#pricing #strategy #costs

[Reena Patel @reenapatel1985]

Happy Easter Weekend everyone, hope you get a chance to switch off, down tools and spend time with the family!

[Reena Patel @reenapatel1985]

Word of mouth or referrals - often the best way for a business to grow.

But how do you make it happen?

Ask your customers and remind them every so often because someone in their network could be your next customer!

#referrals #referral #prompt #goodservice #reminders

[Reena Patel @reenapatel1985]

Really fascinating webinar by The Digital Maze today. How AI can help marketers - best piece of advice for me was from Wayne Barker, "Take everything with a pinch of salt!"

Also - I learnt loads about magpies or did I?

#ai #machinelearning #aitools #analytics

[Reena Patel @reenapatel1985]

Data + Marketing - do they go hand in hand?

Data comes in many forms but the key areas to consider are
customers, products/services and your purchasing process.
My other half works in Data and I’m in Marketing - the perfect combination 😉

#data #marketing #stats #trends

[Reena Patel @reenapatel1985]

The best part about B2B marketing is that you are the one in control.

Here are 3 simple tips to get you started:

1. Be presentable

2. Know your audience

3. Content is key

#b2bmarketing #customer #audience #targeting

[Reena Patel @reenapatel1985]

A father asked his daughter to get a car valued:
Used car lot offered $1,000-its worn out.
Pawn shop offered $100-it was a very old car.
A car club offered $100,000-it's an iconic car.

The moral of the story: The right place values you the right way

#value #appreciation

[Reena Patel @reenapatel1985]

International Womens Day.

A day to celebrate women's achievement, those successful in their careers, the overtired mums who keep it together while balancing work and family, the women who fight for a world free of bias, stereotypes and discrimination.

#EmbraceEquity #IWD2023

[Reena Patel @reenapatel1985]

What a lovely weekend up north. @Peck1 Peckforton Castle was beautiful, gorgeous castle and location. The little details make a huge difference, making the whole experience unique and special from the key to the sculptures outside.

'#break #details #detailsmatter