Say hello to the first-ever adidas “What The” sneaker: the SNEEX x adidas W.T.M. Forum, a Milwaukee-inspired tribute to the city’s culture, history, and community 🧀
So, @shakejmj just revealed the adidas Rivalry Low “What The Milwaukee”. Created in collaboration with Visit Milwaukee, and Summerfest.
The textured panels (including the cream canvas, tan suede, and green textures) pay homage to local food traditions (like Wisconsin cheese) and the natural green/blue landscapes of the city's lakefronts
Each pair features a NFC chip that unlocks general admission access to Summerfest festival.
📸: @shakejmj