refiloe zephyrine

Creative & Cultural Strategist ; Urban Ideator; - 🔥Passion: Exploring & Unleashing the true creativity of Africa.

[refiloe zephyrine @refiloehz]

@lebohang_elias @KayaON959 😂

[refiloe zephyrine @refiloehz]

@KayaOnAir @GlenLewisSA @Kgomotsomeso @skhumbi @AngieKhumalo Tune 💃🏾‘Picture this’

[refiloe zephyrine @refiloehz]

PayShap - a blueprint of collaboration

[refiloe zephyrine @refiloehz]

@supersonicfibre Hi - I’ve been trying to call the tech team to fix my connectivity with no response. Please could someone URGENTLY reach out or at least answer your call centre.

[refiloe zephyrine @refiloehz]

@transaviaFR please assist with my lost luggage. You left it in Athens on Friday morning on my way to Paris. Someone in Paris called me on Sunday to say they recieved it and would send it to me. Now you are saying you can’t find it! Where is it?! Please help!

[refiloe zephyrine @refiloehz]

@SizweDhlomo the song you just played “eye to eye” dedicated to MK & ANC 🤣

[Lenny Rachitsky @lennysan]

Shopify's product team has a neat framework for clarifying responsibilities on projects. It's called the AAA framework.

Each team member is assigned one of three roles:
1. Aiming: responsible for strategy and direction of what we are building
2. Assembling: responsible for bringing the right people together and keeping them on track
3. Achieving: responsible for the day-to-day work of getting shit done (GSD) like design, code, etc.

As @glencoates shared with me, "I think most companies think of hierarchy and jobs basically as this sort of single line of leadership downward, based on how senior you are. But a few years ago we introduced the AAA framework. You don’t want to take on a leadership job and suddenly be responsible for aiming when you’re really passionate about assembly, or the other way around. It’s helped us put people in the right roles and not just have one dimension of leadership that everyone has to conform to.

On projects, it’s really good to be able to know who’s the aimer, responsible for the strategy. It may not be the most senior person in the room; it may be the staff designer or the staff engineer. It’s sometimes good to know that the team’s manager actually isn’t the aimer, which is by design. Then there’s usually dedicated product ops and program management people who are responsible for the assembly. And of course, the achievers, who actually do the work."

Read more about @Shopify's product development process in the thread below...

[refiloe zephyrine @refiloehz]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[refiloe zephyrine @refiloehz]

We went live!

[refiloe zephyrine @refiloehz]

@LediSosky those tunes 🔥🔥🔥

[refiloe zephyrine @refiloehz]

@LesediFM these tunes though 🔥🔥🔥

[refiloe zephyrine @refiloehz]

@Discovery_SA

[refiloe zephyrine @refiloehz]

Reimagining a cashless society for financial inclusion @discoverybank

[refiloe zephyrine @refiloehz]

You can’t value a love that isn’t offered freely - lessons from Persuasion.

[Marketing Week @MarketingWeekEd]

78% of marketers felt their briefs gave clear direction to agencies, but only 6% of agencies agreed. The newer report shows UK marketers are wasting more than a quarter of their budgets on poor briefs and misdirected effort.

https://t.co/XxZyrxF64f

[Social Media Today @socialmedia2day]

"35% of TikTok users are spending less time watching TV or video content since joining TikTok." https://t.co/qpJ4B3EDRG

[refiloe zephyrine @refiloehz]

@bp_SouthAfrica what is with sand in the petrol. Filled up my tank today and as I drove out the car stopped moving! Had to get it towed. I heard I’m not the only one. Want a refund!

[refiloe zephyrine @refiloehz]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[refiloe zephyrine @refiloehz]

When working on a #strategy for a platform or anything that requires a #NetworkEffect - think about the #insights that will loop clients back. Just noticed the WhatsApp icon on Pinterest. I’ve been WhatsApping my team members inspiring pins for ages. Great addition #BlueApple

[Pratyush @pratyushbuddiga]

The premortem on Clubhouse one year before it launched: