Reign

Ecommerce for the world's most elite D2C merchants

💸 Make more $ with every checkout
🚀 Maximize MRR + conversions
🎯 Custom checkout, upsell, payment routing

[Reign @ReignEcom]

Phoenix rose. Now we Reign.

Checkout. Payments. CRM. AI.
For the business you're building and the bigger plans behind it.

Meet Reign at https://t.co/geID6Q0cbo. We've got plenty to show you.

[Reign @ReignEcom]

👑 Reign is coming to the WooCommerce Marketplace.

WooCommerce powers more than four million stores. Direct-response and subscription merchants on WooCommerce will be able to run the Reign checkout and payments on the store they already have.

Thank you to the @WooCommerce and Automattic teams, and to Jesse Friedman (@professor) for giving merchants the tools to be on top.

[Trevor Galvin @builtbytrev]

Fun fact:

The PayPal “mafia” - people who worked closely with Elon Musk - all went on to launch multi-billion-dollar ventures like YouTube, Yelp, LinkedIn, and many, many others.

I always advise young people who want to drop out of college to start an ecom store to begin by learning the ropes of the business.

The reality of ecom - and any business, really - is that you need an exceptional level of work ethic.

You can’t have that if you’ve not worked a day in your life at a “real” job.

So go and start by learning the ropes of the business under a real 7- or 8-figure ecom operator.

You’ll rapidly increase your odds of success.

[Reign @ReignEcom]

More orders on the way. One account nearing its limit.

Reign AI flags the capacity, recommends the move, and you approve where traffic goes next.

[Reign @ReignEcom]

Phoenix rose. Now we Reign.

Checkout. Payments. CRM. AI.
For the business you're building and the bigger plans behind it.

Meet Reign at https://t.co/geID6Q0cbo. We've got plenty to show you.

[Reign @ReignEcom]

One account hits capacity. Orders keep moving.

Reign spreads volume across your other accounts so checkout keeps taking orders.

[Trevor Galvin @builtbytrev]

Welcome to our next chapter. https://t.co/Yq3NUh6pCQ 👑

[Reign @ReignEcom]

While our competitors are down, we're UP! 🚀

99.99% checkout uptime. Less downtime. More revenue.

Because every second counts when you're scaling. 🔥

[Trevor Galvin @builtbytrev]

Grüns went from launch to a $1.2 billion exit in just 32 months, selling nutritional gummies.

They:

- Launched in August 2023, sold to Unilever in April 2026
- Crossed $300M in annualised revenue in under two years
- 1M+ customers and 95,000+ 5-star reviews

Here’s a breakdown of how they succeeded:

Before Grüns became mainstream, the industry standard was a chalky powder that tasted like grass that customers scooped into water every morning.

People bought it, felt virtuous for a while, and then stopped.

There was a huge adherence problem in the industry.

But brands have always treated this as a willpower problem on the customer's part.

Grüns changed that entire customer experience.

Users describe it as a treat they look forward to, rather than a supplement they have to remember to take.

This helps run Grüns’ subscription model like a machine.

When a customer puts a product in the cart, it gives them two options:

- Subscribe and pay $23.51 for the product (delivered every 4 weeks)
- Buy one-time and pay $48.32

Customers pay double the price for not committing.

The one-off buyer gets a one-time discount of $5, making subscription the obvious value pick.

Now a bit about their strategy:

- Grüns scaled to massive revenue on just one SKU.

- Instead of marketing the gummies as good for general health, they built messaging around six buyer avatars (such as gut, skin, brain fog, recovery).

- They drop limited-edition flavors. Surveys showed some first-time buyers ordered purely to try a seasonal one, and the strategy also pulls lapsed customers back.

Which brings us to their impressive revenue numbers:

By month 24, the DTC giant was already generating $25M every month in revenue and shipping four million gummies a day.

By April 2025, the brand was available nationwide across Walmart, Target, Sprouts, and Sam's Club, while DTC continued to bring in the majority of its revenue.

Grüns is one of the best examples of how to disrupt an industry by understanding and then solving customer problems (instead of dismissing them).

[Trevor Galvin @builtbytrev]

An underrated piece of advice on hiring superstars:

Look for entrepreneurial spirit.

90% of the people we hire are former founders who have run offers and had agencies that, for whatever reason, didn't end up working out, but they had the hustle and industry knowledge to be successful with us.

[Trevor Galvin @builtbytrev]

Pro tip on making money in ecom:

Steal high-intent buyers from other brands.

Here’s how you do it:

[Trevor Galvin @builtbytrev]

Across a randomized sample of 3.6M rebill retries this year, the day of the week alone moves recovery from 8% to 17%.

[Trevor Galvin @builtbytrev]

Biggest mistakes ecom stores make at $200,000/month:

1. Hiring cheap talent

When you're a scrappy little store, the mindset is to hire cheaply to maintain margins. In the beginning, all you need are a few VAs.

But the same mindset stunts you as you try to scale up.

Keep hiring on price instead of talent quality, and it becomes a serious bottleneck on growth.

At $200,000/month, founders should be investing in learning how to hire instead of winging it.

It's a learnable skill.

2. Running high ad volume of low quality

Ecom gurus love saying that scaling means running more ads.

But if all you're doing is pushing more ads without paying attention to their quality, you're just scaling junk.

More ads only work when you do deep research and tie every single one back to a pain point or a reason people actually want the product.

Ten high-intent ads beat 50 thrown at the wall.

tl;dr: scaling past 200k takes smarter behind-the-scenes logistics.
What got you here won't get you to the next level.

[Trevor Galvin @builtbytrev]

I don’t know why more people don’t gamify their pop-ups.

We’ve been seeing merchants crush it with this over the wheel spinner.

[Trevor Galvin @builtbytrev]

Fastest way to get more people to subscribe to your product (as an ecom founder):

Stack the page in a way that subscribing becomes the choice.

A majority of ecom stores give people only two options: buy once or subscribe monthly.

This makes it a 50/50 choice.

But notice how one of the biggest ecom brands right now is doing it.

It gives visitors three options to pick from, two of which are subscriptions.

Meanwhile, the one-time purchase is at the bottom in small text and presented as the worst value option.

Picking this option would mean that customers will pay more and get less (product and freebies).

Subscribing, on the other hand, has real, tangible benefits, such as:

- Buying only once costs around 43% more per serving on both pages.
- The free welcome kit only comes with a subscription.
- The longer plan comes with a longer money-back guarantee (so committing to more actually means risking less).

Between the quarterly subscription and the worst value “buy-once” option, the monthly subscription feels like the safe middle ground.

[Reign @ReignEcom]

That's a wrap on Commerce Roundtable San Diego 🌊

We co-hosted the happy hour on the rooftop at Topsail with @ShipVelocity and @Compaytence, and it stayed packed with ecommerce founders and operators from sunset until well after dark.

🙏 Thank you to everyone who came out, and to @CommerceRound for having us. See you at the next one.

[Reign @ReignEcom]

This morning we posted about how Phoenix routes around failing merchant accounts. Here's what that looked like for one of our merchants this week 🛡️

Stripe put their account on hold, and they had no idea. Phoenix automatically routed all of their transactions to another merchant account, so their orders kept going through.

We make sure our merchants win 💸

[Reign @ReignEcom]

When a merchant account starts failing, Phoenix routes around it on its own 🛡️

Processor Failsafe watches every MID in your routing for a run of the same decline. When multiple customers in a row hit the same error, that MID is suspended and its traffic moves to the other MIDs in the group.

New orders and subscriptions will automatically keep running through the processors that are working.

After 72 hours the MID is restored automatically, with its group, cascade and salvage settings back in place. If it keeps getting suspended after multiple restorations without seeing approvals improve, the MID gets turned off.

You set the rules for each MID group: which declines count, how many it takes, and whether a hit suspends or terminates.

Processor Failsafe is live on Phoenix now. DM us or check in with your Phoenix Support representative to tune it for your MIDs.

[Reign @ReignEcom]

@CommerceRound Tickets and the full lineup: https://t.co/KiX1UI5Trk

Code PHOENIX25 takes 25% off Brand Tickets.

[Reign @ReignEcom]

San Diego, we'll see you Monday 🔥

Phoenix is the Happy Hour sponsor at @CommerceRound San Diego, September 21 to 22 at Port Pavilion on Broadway Pier.

Two days on the water with Ezra Firestone, Taylor Holiday and Hyrox CEO Christian Toetzke on stage, and brands like AG1, Battlbox, Mars Men and Gains in Bulk in the room. Keynotes wrap Monday at 4:30 and the bar opens on us at 4:45.

Come find the Phoenix team and ask how the top D2C brands make 20% more on every checkout.

Brand tickets are 25% off with code PHOENIX25. Link below.

📍 Port Pavilion on Broadway Pier, San Diego
🗓️ September 21 to 22, 2026