Google has officially integrated shoppable Connected TV ad formats into all Performance Max and Demand Gen campaigns. This update allows brands to connect their Merchant Center feeds directly to television screens to drive conversions.
OpenAI CEO Sam Altman has confirmed the introduction of advertising to ChatGPT, marking a strategic shift from the platform's previous ad-free stance. The company is launching a new $8 Go tier and will begin testing ad formats for free users.
TikTok's US operations have officially moved to a new joint venture called TikTok US Data Security to comply with regulatory demands. The deal involving Oracle and Silver Lake aims to resolve long-standing national security concerns regarding user data.
91% of agency leaders expect AI to cut jobs.
AI is reshaping marketing workflows. 57% of agencies have already slowed or paused entry-level hiring, and most expect reduced headcounts as AI takes over repetitive creative tasks.
📉 AI Overviews are eating Google clicks
New data shows Google’s AI Overviews cause organic CTR to drop 61% and paid CTR to plummet 68%. Even without AI results, clicks are down 41% YoY.
📊 ChatGPT becomes more than a productivity tool
77% of users now use ChatGPT like a search engine, and 30% trust it more than Google — highlighting a shift in user habits and expectations.
📲 New Privacy Report Reveals Shift in Data-Sharing Attitudes
75% of users now prefer free content with ads — up from 66% last year. But 65% are more worried about AI training on their data, and 97% demand transparency from apps.
🚀 Creabit AI | TÜBİTAK TEYDEB 1501 project completedReklamStore R&D Center has successfully completed the TEYDEB 1501–supported “Creabit AI” project and moved into productization.
📊 70% of marketers have faced AI incidents—but only 1 in 3 are investing in safeguards.
Despite growing adoption, most teams still rely on basic reviews. Experts warn: without structured governance, brand trust is at risk. #ResponsibleAI
📛 WhatsApp to add usernames by 2026.
No more sharing your phone number—usernames will offer more privacy and brand identity, especially for businesses.
📊 Instagram rolls out Competitive Insights:
Business and creator accounts can now compare follower growth and post volume with up to 10 rivals. Limited data, but a start.
📲 Elon Musk previews X’s next updates: semantic search, AI-curated feeds & a separate chat app.
Grok will process 100M+ posts daily to boost relevance. XChat encryption & payments still in the works.
🤖 Snap embraces AI-powered chat commerce.
Snapchat will integrate Perplexity's conversational search in 2026—offering brands new ways to engage via Sponsored Snaps, which already show 22% higher conversions.
📺 TV ads still lead for long-term impact—but decay is real.
New UK data shows TV maintains purchase intent better than any other channel, dropping only 14% over 8 weeks vs. 26% for social.
📌 Pinterest hits 600 million users — but can it monetize them?
Despite solid global growth, Pinterest’s revenue per user outside the U.S. remains low. AI-powered discovery is improving, but seamless in-app shopping could be the game-changer. #EcommerceTrends