Drake could’ve easily live streamed all of this and monetized it himself. Instead, he’s letting the fans participate and create content from the roll out. This is a master class in promo, it’s as much marketing as it is performance art.
He doesn't club
Doesn't drink
Doesn't smoke
Has a 50 million YouTube subs
Healthy father to son relationship
Respects Elders in public
Learns culture
Has great body physique
Does sport
Met with renowned figures
Has an insane work ethic
He's a good public figure to our kids