So, the president/CEO currently at Stanley used to be at Crocs.
- Turned crocs from an ugly footwear to fashion item.
- Now the Stanley quencher is on the same journey.
The type of consistency I want in my career- tremendous, positive impact regardless of the company I'm at >>>
Apparently, lemons are not naturally occurring. They're a hybrid by cross breeding a bitter orange and a citron. So basically life never gave us lemons, we created them ourselves.
there should be a "take your friend to work day" so we can actually see what our friends do all day and meet the characters from all their work stories
25 lessons from David Ogilvy:
1. Search all the parks in all your cities; you'll find no statues of committees.
2. The best ideas come as jokes. Make your thinking as funny as possible.
3. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers.
4. You are advertising to a moving parade, not a standing army.
5. Advertising is only evil when it advertises evil things.
6. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.
7. Tell your prospective clients your weaknesses before they notice them. This will make you more credible when you boast about your strong points.
8. Avoiding excess in all things is a recipe for dullness and mediocrity.
9. A good advertisement is one which sells the product without drawing attention to itself.
10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant.
11. People who think well, write well.
12. The most important word in the vocabulary of advertising is 'test'.
13. On average, five times as many people read the headline as read the body copy.
14. When you have written your headline, you have spent eighty cents out of your dollar.
15. Tell the truth, but make the truth fascinating
16. Remember you are a human being writing to another human being. Neither of you is an institution
17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
18. Raise your sights. Blaze new trails. Compete with the immortals.
19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.
20. If you're trying to persuade people to buy something, use the language in which they think.
21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom.
22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.
23. At the start of your career in advertising, what you learn is more important than what you earn.
24. Talent is most likely to be found among nonconformists, dissenters, and rebels.
25. Pay peanuts and you get monkeys.
Bonus one:
“When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', I asked my lawyer to sue the editor for the question mark.” - David Ogilvy
Last week I shared a flight with a crying infant who, despite his mother’s best efforts, wasn’t easily calmed in the minutes just before and after takeoff.
I was amazed by the level of anger it provoked among several fellow passengers - and one man in particular, who kept loudly asking if someone can’t “stick something in that kid’s mouth?”
I can only imagine how uncomfortable the baby’s mother, traveling solo with her child, must have felt.
She did eventually soothe her little guy (who may have cried for a total of five minutes) - but the man’s nastiness really soured the vibe on the flight - which may be why I felt so drawn to this video, which shows a markedly more empathetic community approach.
Alarmed by his first visit to the barber shop, this little guy begins to melt down.
Watch what the other patrons do to distract him from his anxiety and enable the barber to finish his work. Just beautiful.
Remember that we’re all in this together.
🎥 via shop.barberclassic
Temima Genauer and her brother, Jack, pushed for the law that makes it legal for kids to sell lemonade and other drinks on private property in Georgia.
The Georgia Lemonade Act became law July 1. 🍋🥤