Rene Ritchie

Creator Liaison @YouTube. Video maker, podcaster, cook, grappler, wannabe barista. Opinions my own. For support 👉 @TeamYouTube

[Updates From YouTube @UpdatesFromYT]

.@nbcnews' The Kornacki Cam peaked at over 350k concurrent viewers on election night, making it the #1 election night stream on @youtube. @SteveKornacki gives an inside look at what it took to pull off the marathon stream.

[Rene Ritchie @reneritchie]

Love this 👇

[Barbara @BarbaraEMac]

Everyone now has access to @YouTube’s new home for Live on mobile. Just the first step - more improvements coming very soon 👀

[Rene Ritchie @reneritchie]

General advice is same audience, same channel, different audience, different channel

Imagine a show you love and watch regularly started randomly showing unrelated episodes - you may like them, skip them, or be confused enough to stop watching

YouTube works the same way - the audience gets to decide

On other option to consider - starting a channel membership and doing live streams for your members. That way, people who enjoy you most can opt into seeing more of you

[Rene Ritchie @reneritchie]

Now on Creator Insider on YouTube: @chucky @hitsman talking all about dynamic thumbnails, video AB, packaging, retention across videos, and what it all means for the algorithm. Go watch!

[Rene Ritchie @reneritchie]

Come for @TheEmilyDBaker @BarbaraEMac teasing @ mentions on mobile, stay for all the other @YouTube live & memberships announcements and pro tips!

https://t.co/FwhPkwCKhX

[Neal Mohan @nealmohan]

Here is a look at what shipped across @YouTube this past month:

🎨 Custom feeds, giving viewers the keys to their homepage with personalized feeds tuned to what they want to see.
❓ Ask YouTube on search, letting U.S. viewers use conversational questions across mobile, web and TV to get to the right video faster.
🪄 Effect Maker, now open to @YouTubeCreators in the EU and UK to create and publish effects directly to Shorts.
🛍️ YouTube Shopping affiliate program is now available in Saudi Arabia, the UAE and Egypt for eligible creators to tag products in their videos.

[Neal Mohan @nealmohan]

Excited to share that we’ve surpassed 150M @youtubemusic and Premium subscribers globally. 🎉
We’re continuing to give people more choice, enhance the premium product experience and create more value for our partners.

Thank you to our teams across @YouTube who keep pushing what’s possible, and to our community of viewers, creators, artists, and partners around the world who helped us reach this milestone.

[Rene Ritchie @reneritchie]

@DougHewsonYT @YouTube Custom feeds is US English only. New navigation should be rolling out internationally over the next little while

[Rene Ritchie @reneritchie]

My favorite part: Live is now right there in the @YouTube top nav!

[YouTube Creator Insider @YouTubeInsider]

Custom feeds, new subs feed location, new Live mini-feed right in the top bar!

[Rene Ritchie @reneritchie]

@Big_E With a "Live" mini-feed!

[Rene Ritchie @reneritchie]

@Gone2theSnowDog @MarioJoos @TeamYouTube @YouTube @YouTubeCreators Hi! What makes you think that? This announcement was purely about re-posting *other* creators’ work, there’s nothing in there about a creators own work

[Rene Ritchie @reneritchie]

@Timothywdunn Hi! Not sure what you’re asking? I upload almost all my videos after editing them on my laptop but everyone should use the flow that works best for them

[Rene Ritchie @reneritchie]

FYI: YouTube is updating the recommendation system to further prioritize original Shorts and reduce the reach of channels primarily aggregating or re-uploading other creators’ clips without significant changes

YouTube’s goal is to connect viewers with videos they find genuinely valuable and ensure creators publishing original content have the absolute best chance to grow and succeed

If you just love another creators’ video and want to get it in front of your audience, share it on your channel’s post tab, so everyone can watch the original

If you’re inspired by another creators’ clip and want to remix it or use it as the launching point for your own work, make sure you're adding real, distinct value all your own

Not just VO descriptions of what’s happening on screen, minor technical edits, or template-based bulk changes.

Bring your unique perspective, vision, commentary, analysis, and story telling to the conversation - craft your own, original content that will give you the absolute best chance to grow and succeed.

If your channel was previously aggregating or re-uploading and you shift towards original content, the recommendation system will re-evaluate reach,

[YouTube Creator Insider @YouTubeInsider]

Prioritizing original content on Shorts

https://t.co/cXk3DCMGvG

[Rene Ritchie @reneritchie]

@LunaClassicBoss Hi! Keep working on original content that delivers distinct value to a consistent audience is one way!

[Rene Ritchie @reneritchie]

@robmille Hi! You can set the Shorts timer to a certain amount, even zero if that's better for you right now!

[Rene Ritchie @reneritchie]

@EssexPR Hi! This is focused on uploading/aggregating other creators content, not our own

[Rene Ritchie @reneritchie]

@MichaelWaitze Sorry, deeper than what? Did you have a specific question about it?

[Rene Ritchie @reneritchie]

Hi! When my videos haven't ranked as high as I'd liked, and I've dug into audience response, there's been some disconnect between what I perceived as valuable and what the audience perceived as valuable - either I wasn't making the value clear in the packaging, I wasn't making it digestible or captivating enough in the delivery, I wasn't making it relatable to their experiences, etc. Iterating based on audience feedback was super helpful to me!

[Rene Ritchie @reneritchie]

👇👇👇

[YouTube Creator Insider @YouTubeInsider]

Prioritizing original content on Shorts

https://t.co/cXk3DCMGvG

[Rene Ritchie @reneritchie]

@chunkynerd Heart broken! Hope you get snatched up quick!