En el '86, Bilardo y Maradona declararon igual, y apenas terminaron de cantar los himnos, Diego miró a sus compañeros y les gritó "Vamos eh! Que estos hijos de puta nos mataron a nuestros pibes... NO PODEMOS PERDER"
Argentina's Consejo Profesional de Agrimensura (CPA; meaning: Professional Council of Surveying), had a problem! Students were not selecting 'surveying' as a career, but continued to pursue traditional and popular options like law, medicine and psychology. So, how can they attract students to pick surveying? One way would be to directly talk about what surveying offers in terms of career potential - apparently it is a degree with strong job prospects and very attractive earnings! The agency 'From' chose another, delightfully visual option!
Read the rest of this post *after* watching the ads.
Instead of portraying the shortage of surveyors in the country and pitch how lucrative it is as a career choice, the agency chose to showcase, to much hilarity, an excess of other, popular professionals. So, they reframed surveying's meagre numbers into an actual value proposition. The flipping of narrative makes the films enjoyable and watcheable, while delivering a punchy closure that does talk high about surveying.
This is smart, creative, and purposeful creativity!
#advertising #marketing #creativity
@maru_lele primer conclusión: comparto es horrible.
Segunda conclusion: ahora q lo terminen ( no sería el primero en quedar a mitad de camino y sea mas feo aún)
Excelente la publicidad invitando a los pibes a estudiar agrimensura. La Sociología debería hacer lo mismo, pero para eso se necesita un enfoque profesional que hoy no existe.
Que un vecino bahiense llegue tan alto siempre es motivo de orgullo, pero cuando es una persona con la cual compartiste militancia, vida tristezas y alegrías me emociona muchísimo. Te felicito @reni_beain muy orgullosa de vos
https://t.co/msedS761PR