Emily Renner

[Emily Renner @rennerremily]

@sidneyrjohnson @CopywriterBob Very true! Especially with the return of their classic glass bottles - people go crazy for those. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@AllyWatson04 @CopywriterBob @Disney @disneyplus Very true! Disney+ is attractive to a lot of people just people just because it allows easy access to older movies that are harder to find nowadays. Great strategy because they weren't likely to make a ton of money off of those movies anymore anyways. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@CopywriterBob 1. Pepsi does a great job of using nostalgia (e.g., Cindy Crawford recreating her ad). 2. I think nostalgia will continue to be a powerful tool in advertising, but it needs to be done well - like reminding viewers of happy memories (e.g., referencing an old movie) #ICMKTG #UMW417

[Emily Renner @rennerremily]

@smasheka_ @Capitaldemarca @KhabyLame I agree! Not only is he relatable because he is a TikTok guy, but he's more relatable because he is not an overly huge TikTok creator - making him seem more realistic/genuine to Pepsi's audience. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@Capitaldemarca @KhabyLame Q1. When the campaign with Khaby Lame was released it went viral. People celebrated the success of this smaller creator getting such a big brand deal. I think that this move made Pepsi look good, like they were looking out for the little guy. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@jamiewrightlu @CopywriterBob @TODAYshow I agree! It seems like corporate greed to me especially since they are consistently raising their prices. Netflix has higher prices than their competitors as if they have better or more content, and I don't think that's true. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@CopywriterBob @TODAYshow #ICMKTG #UMW417

[Emily Renner @rennerremily]

@nathaniel_vara @Capitaldemarca @VANS_66 Vans celebration of Women's History Month is such a great example especially since they created a physical product rather creating a few social media posts and calling it a day. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@Capitaldemarca 1. @Nike has a great women's month campaign going right now - particularly their Instagram - using the #BornReady hashtag
2. @tyrona is Global Lead, B2B Institute at LinkedIn and does great marketing work there #ICMKTG #UMW417

[Emily Renner @rennerremily]

@bryritchey @LaurelAynne I agree, especially if the topic becomes more prevalent due to arguments about legislation - a company's practices of advertising to children are bound to come out and it might not look good. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@LaurelAynne While it might not be explicitly illegal or thought of by all as unethical, we want to be on the right side of the ethical conversation that is bound to come up on the topic. Children are more impressionable than adults and we do not need to be exploiting them. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@Rosiemcgov @F_A_R_N_O_U_S_H @WSJ I feel the same way. Also, on Amazon when you can see the pricing history and I see that I price has just dropped - it makes me want to quickly purchase the item in case it goes back up. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@F_A_R_N_O_U_S_H @WSJ Considering Amazon uses dynamic pricing and they have a very strong customer base, I think that customers most care about getting the best price in the moment. Customers may also see prices go up, and appreciate that they made their purchase sooner. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@malone_catie @LaurelAynne @coinbase This ad definitely grabbed my attention and was a conversation starter! Twitter blew up about it, as well. Overall, I think a pretty interesting concept. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@LaurelAynne 1) I was most surprised by the Coinbase ad with the QR code and fake glitch. 2) I think Coinbase was pretty smart here, because the audience most likely to be interested in crypto are going to understand what to do with the code. #MarketingWin #ICMKTG #UMW417

[Emily Renner @rennerremily]

@nathaniel_vara @KashefMajid To me, Twitch charity streams are one of the most fascinating ways that money has been donated because it is so effective (sometimes millions of $) and is also relatively cheap to execute - unlike traditional physical charity events. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@KashefMajid The example that comes to mind first is my local SPCA. By posting pictures of new animals & their stories - they incentivize me to either volunteer my time, donate, or want to adopt. The same can be said for other orgs. whose posts elicit an emotional reaction. #ICMKTG #UMW417

[Emily Renner @rennerremily]

@sidneyrjohnson @LaurelAynne I had to google IoB because I hadn't heard of it before. I agree, so cool! #ICMKTG #UMW417

[Emily Renner @rennerremily]

@LaurelAynne 1. Consumers are ready for this change - there has been a gradual adjustment and many consumers prefer it. 2. The intersection of marketing and AI most excite me, mostly because I have no idea what's to come. #ICMKTG #UMW417