Jack

Mostly found in the worlds of insight, marketing and endurance sports, with a dabbling of Tintin. Editor at Research World.

[Jack @research_runner]

The only people bored of their own jokes are marketers. How else can we describe the dilution of one of the finniest brand mascots in recent years? https://t.co/WalqiNzxhb

[Jack @research_runner]

Can a brand be both unhinged and funny? Absolutely. Here's how: https://t.co/WalqiNzxhb

#humourinmarketing #brandbuilding

[Jack @research_runner]

Why is it beneficial to confuse your category? And why is it even better to do so in a way that's funny? Duolingo has the answer to both questions.

https://t.co/WalqiNzxhb

#humourinmarketing #brandbuilding

[Jack @research_runner]

What is the OODA loop? And how do @duolingo use it in a way that's both funny AND has helped build their brand?

#insight #brandbuilding #humourinmarketing

https://t.co/WalqiNzxhb

[Jack @research_runner]

Why is Duo, the @duolingo owl green?.....................Because one of the Duolingo founders didn't want green in the branding, so the other used green to annoy him 🤣

https://t.co/WalqiNzxhb

[Jack @research_runner]

Why do we find Duo, the unhinged @duolingo owl funny?

https://t.co/WalqiNzxhb

#humourinmarketing #brandbuilding

[Jack @research_runner]

" Negative financial results are more likely to be ignored when communicated humorously".

One of several reasons why humour has a place in the finance sector.

A great read from @ImperialBiz https://t.co/UMg7e02uZQ

[Jack @research_runner]

A great podcast from Strategy Showcase on the power of humour in marketing, supported by research from @ipsos https://t.co/AFMtCDLiWf

#mrx #marketing #brandbuilding

[Jack @research_runner]

Have you seen any Vikings on the beach recently? Driving Minis? https://t.co/xgzuJWnwgu

#marketing #humourinadvertising

[Jack @research_runner]

How do you get people to use their money for the least exciting thing possible? Saving.

🤣 Relatable humour

🤣 Self-depricating comedians

🤣 Phrases that rhyme

A great campaign by @AskNationwide https://t.co/atHvlGw4LX

#humourinmarketing #brandbuilding #advertising

[Jack @research_runner]

Why do Vikings on a beach make us want to buy a Mini?

https://t.co/xgzuJWnwgu

[Jack @research_runner]

In a sea of samey-samey automotive adverts, how can you stand out? Lots of vikings in your car on a beach, obviously.

#brandbuilding #humourinadvertising #marketing

https://t.co/xgzuJWnwgu

[Jack @research_runner]

How do you make product claims more fun? What is the link between absurdity and attention in advertising?

🚗 Don't just surprise people. Offer a resolution to a twist.

🚗 Use surprise to earn attention.

🚗 Use humour that fits the brand.

https://t.co/xgzuJWnwgu

[Jack @research_runner]

How can you battle boredom by using humour in adverts? And loads of Vikings.

https://t.co/xgzuJWnwgu

#humourinadvertising #marketing #brandbuilding

[Jack @research_runner]

Who said a branding crisis is no laughing matter? Actually, it can be. Because sometimes humour is the answer. https://t.co/bmV8DRC2pU

#branding #marketing #brandbuilding

[Jack @research_runner]

How can you use humour to solve a brand logo crisis? You'll have a ball' reading how a well-known technology brand laughed its way out of criticism.

https://t.co/bmV8DRC2pU

[Jack @research_runner]

Why does humour make for such engaging advertising?

🤣 It enhances memory recall (even if you're in a bad mood).

🤣 We trust things that make us laugh.

🤣 And more!

Great read on @thecomedycrowd

https://t.co/yv8RyvsGCk

[Jack @research_runner]

Do you want a masterclass in how to deploy humour as a witty comeback to consumer criticism? If so, look further than how @spotify responded to feedback about their disco ball logo.

https://t.co/bmV8DRC2pU

[Jack @research_runner]

How can you make one humorous sentence do the work of a whole campaign?

1. Be self-deprecating
2. Admit fault
3. Promise a fix

#insight #humourinmarketing #brandbuilding

https://t.co/bmV8DRC2pU

[Jack @research_runner]

Why is the real story behind @spotify's disco ball, not the logo change, but the way they used humour in the reply?

Answers 👉️ https://t.co/bmV8DRC2pU

#humourinmarketing #brandbuilding