The only people bored of their own jokes are marketers. How else can we describe the dilution of one of the finniest brand mascots in recent years? https://t.co/WalqiNzxhb
Why is it beneficial to confuse your category? And why is it even better to do so in a way that's funny? Duolingo has the answer to both questions.
https://t.co/WalqiNzxhb
#humourinmarketing#brandbuilding
Why is Duo, the @duolingo owl green?.....................Because one of the Duolingo founders didn't want green in the branding, so the other used green to annoy him 🤣
https://t.co/WalqiNzxhb
" Negative financial results are more likely to be ignored when communicated humorously".
One of several reasons why humour has a place in the finance sector.
A great read from @ImperialBiz https://t.co/UMg7e02uZQ
A great podcast from Strategy Showcase on the power of humour in marketing, supported by research from @ipsos https://t.co/AFMtCDLiWf
#mrx#marketing#brandbuilding
How do you get people to use their money for the least exciting thing possible? Saving.
🤣 Relatable humour
🤣 Self-depricating comedians
🤣 Phrases that rhyme
A great campaign by @AskNationwide https://t.co/atHvlGw4LX
#humourinmarketing#brandbuilding#advertising
In a sea of samey-samey automotive adverts, how can you stand out? Lots of vikings in your car on a beach, obviously.
#brandbuilding#humourinadvertising#marketing
https://t.co/xgzuJWnwgu
How do you make product claims more fun? What is the link between absurdity and attention in advertising?
🚗 Don't just surprise people. Offer a resolution to a twist.
🚗 Use surprise to earn attention.
🚗 Use humour that fits the brand.
https://t.co/xgzuJWnwgu
Who said a branding crisis is no laughing matter? Actually, it can be. Because sometimes humour is the answer. https://t.co/bmV8DRC2pU
#branding#marketing#brandbuilding
How can you use humour to solve a brand logo crisis? You'll have a ball' reading how a well-known technology brand laughed its way out of criticism.
https://t.co/bmV8DRC2pU
Why does humour make for such engaging advertising?
🤣 It enhances memory recall (even if you're in a bad mood).
🤣 We trust things that make us laugh.
🤣 And more!
Great read on @thecomedycrowd
https://t.co/yv8RyvsGCk
Do you want a masterclass in how to deploy humour as a witty comeback to consumer criticism? If so, look further than how @spotify responded to feedback about their disco ball logo.
https://t.co/bmV8DRC2pU
How can you make one humorous sentence do the work of a whole campaign?
1. Be self-deprecating
2. Admit fault
3. Promise a fix
#insight#humourinmarketing#brandbuilding
https://t.co/bmV8DRC2pU
Why is the real story behind @spotify's disco ball, not the logo change, but the way they used humour in the reply?
Answers 👉️ https://t.co/bmV8DRC2pU
#humourinmarketing#brandbuilding