Benjamin Ertl

Helping you find retail buyers quicker & get repeat purchase orders.

[Benjamin Ertl @retailmeben]

#hardwarestartup #retail #retailsales #retailmarketing #cpg #retailmanagement #channelmanager https://t.co/F5v6zYlieN

[Benjamin Ertl @retailmeben]

Getting a retail buyer to say "yes" is great, but only if you're ready for the work that follows..

#retail #productmarketing #retailmanagement #cpgindustry https://t.co/lagaCQNdVE

[Benjamin Ertl @retailmeben]

"Logically, if a product hadn't previously existed, it won't be searched for." -- Lots of new products don't fully take into account the cost of discovery on Amazon. https://t.co/6hCQyhz0Re

[Benjamin Ertl @retailmeben]

Pioneering a product that requires educating consumer is tough. Learn how we're doing this with EVEN, or get in touch to learn how we're doing this for other innovative brands >> [email protected]

#branding #retail #omnichann…https://t.co/iHTQNb9UD6 https://t.co/IfeQx6D303

[Benjamin Ertl @retailmeben]

Bridging the Gap from Digital to Retail https://t.co/ntRlr7b1dl

[Benjamin Ertl @retailmeben]

Many digitally native brands eventually want to gain brick-and-mortar exposure.

Large retail brands want to figure out their digital presence.

It's about maximizing the right opportunities, the right business model, and having…https://t.co/dZPPrWiQOP https://t.co/XI6ZMIF3Tu

[Benjamin Ertl @retailmeben]

Several clients have been seeing sales increases between 20% to 300% for several key retail accounts like Best Buy, Staples, Fry's, and others.

The Retailbound team is just getting started in 2019 as we help our clients out-position competitors at retail…https://t.co/uyzpLYgfbG

[Benjamin Ertl @retailmeben]

I'm going to the International Home + Housewares Show, March 2-5, McCormick Place, Chicago. Join me! https://t.co/sR8TnbG4iN @HousewaresShow #IHHS2019

[Benjamin Ertl @retailmeben]

Talking with startups who exhibited at CES, there tends to be a lot of ambiguity when asking the question...

"What's the plan after you sign a retailer or distribution partner?"

Retail alone won't scale your sales. Nor does eCom…https://t.co/OhSNM8iRBX https://t.co/OTENxsYOf0

[Benjamin Ertl @retailmeben]

“I had one vendor who mistakenly keyed in the wrong lead time for their shipment, so their products arrived 3 weeks late. They had to pay us over $100K to make up for our margin loss."

Scaling product sales at retail isn't all abo…https://t.co/dbmDhAgSA1 https://t.co/IVFtZu4SO1

[Benjamin Ertl @retailmeben]

https://t.co/eiyioYuCPI

[Benjamin Ertl @retailmeben]

CES is done, and now comes the hard / fun part.

Closing deals and the RIGHT partnerships!

Follow-up with your buyer's needs / challenges in-mind. Don't bombard them with emails or details. Don't waste the buyer's time.

You spent a lot of time and mon…https://t.co/OGUcWi20Zc

[Benjamin Ertl @retailmeben]

What's one of the biggest costs / risks when pursuing retail? It's not packaging, it's not logistics.

It's time spent.

Have you ever spent months going back and forth negotiating with retail partners? Did it end up working out?

Have you ever spent we…https://t.co/NWWILdda2j

[Benjamin Ertl @retailmeben]

"In markets where modern retailers dominate and e-commerce is growing rapidly—markets such as Europe and North America—leading CPG players focus on power partnerships and omnichannel management."

#retail #cpgindustry #omnichannel #cpg #productmarketing https://t.co/6Her10CNox

[Benjamin Ertl @retailmeben]

Bring your comfortable shoes, bring your vitamin-C boosters, bring your personality... it's #CES time!

If your 2019 product strategy includes building your brand in the #retail space, maybe it's time to have a former large-chain buyer on your team withou…https://t.co/KSRu9Lxk0q

[Benjamin Ertl @retailmeben]

Correct packaging and functional samples are okay. Having a refined marketing, supply chain, and financial strategy is good. Proving you're the right fit to the right buyer at the right time is great.

#retail #retailsalesanalysis #retailmarketing #ecom…https://t.co/yZbqnA1ubE

[Benjamin Ertl @retailmeben]

Retailers white label. Amazon white labels. Where will the CPG industry go? How will brands navigate when sales channel partners can become competitors?

#ecommerce #onlineshopping #omnichannel #consumerbehavior https://t.co/bn3VHQawkX

[Benjamin Ertl @retailmeben]

For grocery brands, "it’s estimated that approximately 85% of new brands don’t survive past two years" on retail shelves. --->> https://t.co/LPxEjyrIML

Placing your product online or in-store does NOT scale revenue. Driving end-consumer sales does -- on…https://t.co/RSR3thOzeF

[Benjamin Ertl @retailmeben]

Improve your pitch and approach to retailers by putting yourself in the shoes of a retail buyer.

#cpg #retailsales #productmarketing #omnichannel https://t.co/KkyZ9jGJXZ

[Benjamin Ertl @retailmeben]

How Retailers Sort Through the Good, Bad, and Ugly Products https://t.co/CoQ0qwJCU1