"Gen Z is about to inherit the greatest transfer of wealth from Boomers in history. This is short-lived. And those who are shopping now, who may be renting will remember those who continued to court their business." — Bob Phibbs, BrainTrust
Home improvement retailers are optimized for ownership. Gen Z is renting. The gap isn't going away.
"They don't lack purchasing power — they lack inheritance." — Gary Sankary, BrainTrust
Home improvement retailers face Gen Z homeownership crisis. But Doug Garnett isn't buying the panic.
"We may be returning to a historical norm where homeownership simply isn't available to the masses, and touch-up paint won't make up that gap." — Gary Sankary, BrainTrust
Home improvement retailers face Gen Z homeownership crisis. Doug Garnett isn't buying the panic.
"Gen Z may be returning to a historical norm where homeownership simply isn't available to the masses, and touch-up paint won't make up that gap." — Gary Sankary, BrainTrust
Gen Z isn't buying homes. But they're still renters. So why is every home improvement retailer
ignoring them?
"They don't lack purchasing power — they lack inheritance." — Gary Sankary, BrainTrust
McDonald's launching strawberry watermelon and mango pineapple refreshers in May. Plus three new crafted sodas.
After years of refusing to expand beyond core, they're going all-in on new formats.
US economy: 3.2% inflation + lowest jobless claims since 1969.
"Companies in AI are on fire. Meanwhile, middle-income households are still struggling." — Heather Long, economist
Home improvement retailers have a Gen Z problem: existing home sales down 40% since 2021. Wayfair down 4 of 5 years. Lowe's down 10% in 4 years.
"We may be returning to a historical norm where homeownership simply isn't available to the masses, and touch-up paint won't make up that gap." — Gary Sankary, BrainTrust