Hi, I'm Reva.
I've spent the last year at Basenine, mostly behind the scenes, so I thought I'd finally say hello.
If you'd asked me a few years ago what I'd be doing today, this probably wouldn't have been my answer.
During college, I realized I enjoyed design a lot more than I expected.
I found Webflow, spent two days learning it, and applied for a Webflow developer internship.
Somehow, I got it.
I learned a lot, worked on the company's website, and figured that was the end of it once the internship wrapped up.
It wasn't.
Almost a year into Basenine now, I've gone from working on one website to working across SaaS, AI, robotics, cybersecurity, insurance, and deep tech.
More recently, I've started spending time on the client and marketing side of things too, not just development.
It's a different way of thinking about the same work, and I've learned a ton from it.
When I look back at the last year, what surprises me most is how quickly everything happened.
I clicked "apply" because I liked design.
Looking back, that was the start of something much bigger.
After building websites across SaaS, AI, robotics, cybersecurity, and deep tech, one thing has become obvious.
The best metrics don't just measure success.
They explain it.
A number becomes a lot more meaningful when it's connected to a customer, a problem, and an outcome.
Without context, it's just a statistic.
With context, it's evidence.
That's why we give results their own space.
Not to make them look bigger.
To make them easier to understand.
We've spent years working with companies across the drone industry.
One pattern keeps showing up.
The technology keeps getting more sophisticated. The websites need to keep up.
AgriBugs is an aerial crop intelligence service for large-scale center-pivot farms in Florida.
→ 10 years of agricultural flight research.
→ 30,000 acres of operational data.
→ FAA-certified for BVLOS operations.
→ Backed by the University of Florida and IoT4Ag.
We redesigned the website to better communicate the value behind the technology.
The focus wasn't on adding more technical detail. It was on helping buyers understand the outcomes.
Healthier crops.
Earlier detection.
Better decisions in the field.
The technology is what makes the product possible. The story is what makes people pay attention.
A website isn't successful because it launches. It's successful because people keep using it.
We worked with Shikenso to create a website their team could continue building on long after launch.
Shikenso helps brands measure sponsorship ROI across social media, streaming platforms, and broadcast channels. Trusted by companies like Vodafone and global sports organizations.
The goal wasn't a visual refresh. It was giving their marketing team a system they could build on.
We rebuilt the site with a modular component structure, making it easy to launch new pages and evolve the site without developer involvement.
Since handing it over, their team has shipped multiple new pages on their own.
That's the outcome we're usually aiming for.
Not just a website that looks good on launch day. A website that keeps working long after the project ends.
We're building the API page for Kodex Global, an a16z-backed company whose clients include Coinbase, LinkedIn, and OpenAI.
The challenge wasn't explaining how the API works. It was helping someone understand where it fits.
The teams evaluating Kodex have already built internal tools, workflows, and compliance processes. They're not looking for another platform. They're looking for a verification layer that plugs into what already exists.
We focused on showing the flow before explaining it.
Your platform on one side.
The Kodex API in the middle.
A verification response on the other.
In a few seconds, you understand where Kodex fits, what it returns, and why it matters. Before you've read a single line of copy.
For technical products, that context matters.
The faster someone can see how a product fits into their world, the faster they can decide whether it's worth exploring further.
Feedback like this is a good reminder that the small details matter.
Supermove is an a16z-backed platform used by 1,000+ moving companies across the US.
The website revamp was built around their move upmarket into enterprise and the next stage of the company.
Most SaaS websites explain their value.
The best ones help you experience it.
A value prop bento section we designed for Supermove, brought to life with subtle animations.
Small interactions like these add personality, guide attention, and make the product feel more premium.
We had the opportunity to work with the largest drone solutions provider in the MENA region.
Government programs.
Critical infrastructure.
National utilities.
As the company grew, the website needed to reflect the scale of the business behind it.
We rebuilt the entire experience from the ground up.
Positioning.
Messaging.
Design.
Development.
Every page was structured around the buyers they serve and the outcomes they deliver.
The result is a website that communicates the scale, maturity, and credibility FEDS has built over years of operating across the region.
A website should match the company behind it.
Especially when that company is leading its category.
Tom Ford.
Cartier.
Saint Laurent.
Brunello Cucinelli.
Gucci.
Chloé.
NR 26 has carried names like these out of Copenhagen since 1999.
The website needed to feel like it belonged in that company.
So we rebuilt it. New website launching soon!