Reva Minkoff

Online marketing and social media expert and entrepreneur with a side of life, love, sports & music. Founder of @digitalgroundup and @digital4startup.

[Reva Minkoff @revaminkoff]

Google Marketing Live wasn't all bad - here are some of my favorite things that were announced today: https://t.co/YfBbMT5kZJ #GML26 #googlemarketinglive #PPC

[Menachem (Google Ads) @MenachemAni]

Good times 🤝 Good people

YouTube #Brandcast #GoogleAds @YTforBusiness

[Jade Q Wang @qiqing]

https://t.co/6LmJ9SwJ4l:

autobiographical poetry (immigration raid -> neuroscience -> NASA -> startups)

human written (by me)

intended to be experienced inside a conversation with an AI

that also asks questions about consciousness

[Reva Minkoff @revaminkoff]

Our @GoogleAds MCC got hacked back in January. Now live in @sengineland, here's what we learned from what happened to us and how to keep it from happening to you: https://t.co/iyFm56Mlzr #ppc #googleads #agencylife

[Reva Minkoff @revaminkoff]

Proud to be the 1,754th 😎 on @BackerKit for Drink Coffee, Talk Fast: A Documentary About Gilmore Girls. Thanks @InkOnPaperDocs https://t.co/xdsUuWn115

[Reva Minkoff @revaminkoff]

The Artemis II Crew requesting that a bright spot crater on the moon be named for Reid's wife, who passed away, was incredibly moving. Who's cutting onions in here? #ArtemisII #Integrity

[Barry Schwartz @rustybrick]

Some news publishers saw big declines in Google Search visibility since the December core update https://t.co/cFj6zpjzmC via @Will_Flannigan and @glenngabe

[Reva Minkoff @revaminkoff]

Watching the amazing trainwreck that is #CNNNYE right now - I think Anderson Cooper might die laughing... #HappyNewYear2026 you guys!

[Search Engine Land @sengineland]

💬 PPC in 2026 and Beyond
AI, automation & privacy changes are transforming paid search.
Join #SMX Next to discover what’s changing, what’s next & how to stay ahead with smarter automation + efficiency.

🎙️ @adwordsgirl, @C_J_Ridley & @RevaMinkoff
🔗 https://t.co/Lr4dc963ML

[Reva Minkoff @revaminkoff]

About to speak at #SMXNext! Don't miss my session: https://t.co/pNNFbROnBL.

[Reva Minkoff @revaminkoff]

Justice for Em Dashes! #GuruConf

[Reva Minkoff @revaminkoff]

The GURU Conference crew dropped a BANGIN’ 90s/2000s music quiz! 🎧
See if you’re more TRL legend or MySpace mixtape master.
https://t.co/wCp9l9ihfv
BTW — have you signed up for their 100% FREE 🔥 Virtual Email Marketing Event yet?!
👉 https://t.co/td1Y19eqEe #guruconference

[Reva Minkoff @revaminkoff]

I'm volunteering with Tech for Campaigns to help flip key seats this election cycle. They match digital marketing pros with critical swing district state campaigns, and the time commitment is only 5-7 hours/week. Don't miss your chance to join too: https://t.co/zsKF8FobfB

[Reva Minkoff @revaminkoff]

TLDR for #ThinkLeads @GoogleAds

[Reva Minkoff @revaminkoff]

"die a painful commercial death" is a great and powerful phrase... #thinkleads

[Reva Minkoff @revaminkoff]

The ideal clients have clarity about what they're trying to achieve from AI and the outcomes and metrics they want from it. - paraphrasing from #ThinkLeads @GoogleAds @McKinsey

[AdsLiaison @adsliaison]

First there were brand guidelines . . . Now there are text guidelines . . . 

✨Text guidelines help you give the system more creative guidance when you’re using text customization in AI Max for Search or PMax campaigns.

How’s it work? 

There are two ways to refine the text in your generated assets:

Term exclusions:  Add up to 25 exact words or phrases that you want excluded. Never want to see “cheap” used in your generated assets? Just add it as a term exclusion!

Message restrictions: Use natural language to specify concepts, associations or styles to avoid in your text assets. 

For example, saying “Don’t imply our products are discounted,” would help ensure terms like discount, cheap, bargain and phrases associated with “discounted” don’t appear in your asset. 

You can add up to 40 restrictions per campaign. 

I highly recommend checking out more examples in the Help Center page below to craft effective message restrictions. 

Text guidelines will start rolling out to more advertisers this fall. 

Check out more from Think Week this week: https://t.co/vtKpnJyhWH

And more on text guidelines here: https://t.co/8otjqDYJLL

[Reva Minkoff @revaminkoff]

Past performance is no longer the best predictor of future performance. #thinkleads @GoogleAds

[Reva Minkoff @revaminkoff]

Gap between aspiration and impact when it comes to AI right now. So much easier to talk about it than it is to figure out how to make it concrete. #ThinkLeads

[Reva Minkoff @revaminkoff]

Lead Acquisition Report is going to be so much fun - as is the Lead Disqualification report. #dataguy #thinkleads @GoogleAds