A CPA might call it “tax planning and compliance.” A customer might search “tax planner.”
Same service, different language.
That’s the real takeaway here: your GBP should reflect how customers search, not just how you describe the business internally.
Everyone has a rule about Google Business Profiles.
"You can only put 25 services on your profile."
I just audited a CPA firm sitting at number one in Denver.
They have 75 services listed.
Seventy five, ranking first.
There are no hard set rules.
For almost any rule you read online, you can find a live example doing the opposite and winning.
And those 75 services arent random.
They are keyword variations: tax plan, tax planner, tax planners, tax planning and compliance.
Not everybody searches the same keyword you do.
Everyone has a different search intent, a different way of asking for the same service.
Every variation on your profile is another query you can pick up.
Two more moves from the same audit:
Install the Pleper Chrome extension so you can see any profile's primary and secondary categories at a glance.
And go back into your own services and add a description to every single one.
Most people list services and stop.
Thats the whole gap.
Negative reviews change buying decisions. BrightLocal’s 2026 survey found 77% of consumers would be put off by them. A calm, specific reply gives future customers more context.
https://t.co/iTGifOPVLp
That last point matters: a Google Business Profile’s visibility is tied to proximity.
More profiles can expand coverage, but only when each represents a real, eligible location. Fake locations aren’t a growth strategy; they’re a suspension strategy.
Turns out “Open another Google Business Profile” seems to be a pretty solid growth strategy...
KKR is reportedly buying A1 Garage Door Service for around $2 billion.
This map shows 15+ A1 profiles spread across Phoenix.
One location can only rank so far from its address, so Tommy kept adding strategic pins until homeowners could barely search “garage door repair” without finding A1.
Props to them if this is the case
Changing your Google Business Profile name, address, phone, or category isn't the moment to improvise. Match the real business, keep your records current, and have your proof ready before you edit.
https://t.co/ssoisBvd4v
A bad Google review can start before the job: wrong hours, unclear payment expectations, or stale online information. Fix those small operational gaps before you ask for more reviews.
https://t.co/9x77JEIlVE
A resolved complaint can earn another visit. GatherUp found 73% of unhappy customers would give a business another chance when the owner’s response solved the problem.
https://t.co/9k5AbGalLP
Local business owners before you spend thousands "optimising for ChatGPT," you should fix the SEO problems already costing you customers.
AI search is the shiny new thing.
Just like voice search, or E-E-A-T, everyone is running around like headless chickens trying to convince you that you need to jump on the latest trend.
And naturally, every SEO agency suddenly wants to sell you an “AI optimisation strategy.”
You have seen it already, (Geo/aeo/whatever fancy term here experts 🤮)
But if you’re a local business, go and check your existing SEO first before jumping to the next shiny object.
Because there’s a good chance you still have:
* Services with no dedicated pages
* Poorly optimised title tags
* Missing internal links
* An incomplete Google Business Profile
* Services missing from your GBP
* Hardly any genuine customer reviews
* Stock photos instead of real job photos
* Incorrect or inconsistent business listings
* Pages that barely mention the areas you serve
* No case studies or examples of completed work
* Weak calls to action
While these aren’t exciting and nobody gets to put “AI” in front of them and charge you another $5,000, they will help more potential customers find you, trust you and actually book you for jobs.
And here’s the funny part.
A lot of the work that makes your website better for traditional search also makes it easier for AI systems to understand your business.
Clear service pages.
Useful answers.
Real expertise.
Strong business information.
Reviews.
Original photos.
Evidence that you actually do the work.
So while I'm not recommending that you ignore AI search. I do recommend that you fix the fundamentals first.
As of right now, don’t let someone convince you to rebuild your entire marketing strategy around ai search while the SEO foundations of your business are still a mess.
Fix what’s already costing you customers first.
This local SEO hack can make a huge difference to the number of calls you get each month, best part, it's FREE!
So oen of the biggest issues I see local businesses make is either they have no reviews or poor ones
I'm not talking about 1, 2 or 3 star reviews. I'm talking about the 5 star reviews that say something like "great".
So local business owners: stop asking customers to "leave us a Google review."
Ask them to talk about the JOB you actually did, this gives you better keyword rich reviews.
There's a big difference between:
"Great company. Highly recommend."
And:
"They replaced our old AC system after it stopped working during the summer. The technician arrived the same day and installed a new unit at our home in Tampa."
The second review tells Google AND potential customers far more about your business.
It mentions:
* The service
* The problem
* The location
* The experience
* The result
I'm not saying you should write reviews for customers or tell them exactly what to say.
Don't do that but instead, when you ask for the review, give them a prompt:
"What service did we help you with and how was your experience?"
Now instead of collecting hundreds of almost identical:
"Great service!" reviews...
You're building a Google Business Profile full of real customers describing exactly what you do.
That's far more useful to Google.
And far more convincing to the next person deciding who to hire.
I’m excited for us to announce Cloudflare Wallets! Starting today, you can reserve your username for our upcoming wallet and identity system
Cloudflare Wallets will allow you to easily store and spend stablecoins, particularly for agentic micropayments
https://t.co/XBoDqT1BQV
How to Mint Potions for @lootproject Holders:
✅ Step 1: Select "Write Contract" on the Etherscan contract page
✅ Step 2: Select the "3. mintWithLoot" function
✅ Step 3: Input "0.01" for "mint" and your corresponding loot "tokenID" number for "tokenId (uint256)"