Rex Ray Roberts Jr.

Growth/Marketing guy. Building LUSA. Father of twins. Likely concerned about paid ads, influencers, retention, UX, incrementality, margin, &/or UCLA sports.

[Rex Ray Roberts Jr. @RexRayVision]

@eliweisss @TaylorHoliday and the Common Thread Collective team are elite. We love them.

[Rex Ray Roberts Jr. @RexRayVision]

@iamshackelford What about people whose hometown isn't in Orange County?🤪

[Rex Ray Roberts Jr. @RexRayVision]

@jspujji UGC

[Rex Ray Roberts Jr. @RexRayVision]

@oliviaakory ... unless your founder is one of the few founders who actually understand and care about how things really work in your world. 🤪

[Rex Ray Roberts Jr. @RexRayVision]

@PhilKiel So good!

[Rex Ray Roberts Jr. @RexRayVision]

@heyitsalexP @herrmanndigital This. They thought they could somehow grab a big part of the already-solidified $150B+ casual/athletic shoe market, but really should have just focused on the $15B "comfy business casual" shoe market.

[Rex Ray Roberts Jr. @RexRayVision]

@TaylorHoliday @tysondrake Pre-2022 is vintage?? Ouch. But yeah working towards 10% opex is smart (and achievable) there's days. Even for vintage brands.

[Rex Ray Roberts Jr. @RexRayVision]

@TaylorLagace #3 is the only answer.

[Rex Ray Roberts Jr. @RexRayVision]

@sourfraser While this IS super smart (I've done something similar, but will def be using this framework to do it better), I will be honest with what I'm thinking... This is kinda a lot of work. Be careful. Make sure whoever you give this task to has time. It's not a little two-hour project.

[Rex Ray Roberts Jr. @RexRayVision]

@oliverwhudson This is great. Can I add one more?

Tie it all back to MER... Every test should earn its keep in contribution margin.

[Rex Ray Roberts Jr. @RexRayVision]

@IstvanicMarin Yes! I've always looked at John Wooden's Pyramid of Success as a major tool. Love this post. We should all be striving to reach "competitive greatness"... in whatever we do.

[Rex Ray Roberts Jr. @RexRayVision]

@drewfallon12 It's hard to spreadsheet your way back to cool.

I think the real issue is that Lulu lost the product edge that made the brand special. They stopped feeling like a must‑have brand while others were doing what LULU used to do - build community, product obsession, and culture.

[Rex Ray Roberts Jr. @RexRayVision]

@seanfrank Sorry, but... me too. I know who he is now though. Probably seen him mentioned before in news and on X but just straight forgot.

Post this same post again next year and let's see if I remember who that is. =)

[Rex Ray Roberts Jr. @RexRayVision]

@harleyf @tea_maverick @lloydblankfein @BigShotPodcast "Nothing works unless YOU do." - John Wooden

This is a quote I always come back to when I think about stuff like this. Thanks for the reminder.

[Rex Ray Roberts Jr. @RexRayVision]

@jspujji OH. Also... are you attributing revenue just based on last-click traffic from chatgpt/perplexity/etc.? or some more complex incrementality analysis? or something else?

[Rex Ray Roberts Jr. @RexRayVision]

@jspujji Love this. After doing your weekly analysis and seeing gaps, what would you say you're doing more of, creating fresh new pages or updating content on existing new pages?

[Rex Ray Roberts Jr. @RexRayVision]

@herrmanndigital Underneath the Tree is a banger. 2013.

[Rex Ray Roberts Jr. @RexRayVision]

@seanfrank LFG!!!

[Rex Ray Roberts Jr. @RexRayVision]

@ashvinmelwani Balls of brass... AND it worked.

[Rex Ray Roberts Jr. @RexRayVision]

"Bolts of lightning rarely change the world, but erosion does. Streams turn into rivers, and rivers persist."

Another awesome quote from @ThisIsSethsBlog to add to the books.

link: Our practice https://t.co/UqOWzHZf22