Tyson Drake | Fractional CMO

Founder The Marketing Operating System for $10 Million+ DTC Brands. Former CMO @The_Oodie

[Tyson Drake | Fractional CMO @tysondrake]

Today I'm launching Drake OS.

The Marketing Operating System for $10 Million+ DTC brands.

5 workflows. Built in your tech stack. Run by your team. 12 weeks to install.

Here's what it is and why I built it.

[Tyson Drake | Fractional CMO @tysondrake]

@pc_barnes Congratulations on the launch. Very keen to check this out.

[Tyson Drake | Fractional CMO @tysondrake]

@jacob_posel it's never enough

[Tyson Drake | Fractional CMO @tysondrake]

@AaronOrendorff The urge to write a 6/8 prog metal riff to accompany this...

[Tyson Drake | Fractional CMO @tysondrake]

@KodyNordquist Offer

[Tyson Drake | Fractional CMO @tysondrake]

Had a call with a NY Private Equity firm who is interested in implementing Drake OS across some of their portfolio companies.

Realy positive feedback. Pretty surreal after launching less than 1 month ago.

[Tyson Drake | Fractional CMO @tysondrake]

Today I'm launching Drake OS.

The Marketing Operating System for $10 Million+ DTC brands.

5 workflows. Built in your tech stack. Run by your team. 12 weeks to install.

Here's what it is and why I built it.

[Tyson Drake | Fractional CMO @tysondrake]

One of the things I really like about this is it forces you to confront the ad gap for different products.

Once launched you can then close the feedback loop between creative type, spend and how many product units and sales are realised for the new creative output.

[Cherene @ChereneAubert]

“how many ads do I need at this spend level”

Is entirely the wrong question

The right question: which formats am I not running, what products need lift, how do I fill gaps?

So I made a creative diversity matrix.

Now I’m giving it away to whoever wants it.

[Tyson Drake | Fractional CMO @tysondrake]

@joshelizetxe System

[Tyson Drake | Fractional CMO @tysondrake]

@Reinfish Nice camo

[Tyson Drake | Fractional CMO @tysondrake]

@Seanfrank Sean is Connor's chief marriage officer

[Tyson Drake | Fractional CMO @tysondrake]

One of the first things I like to do with a new model is run it through my Drake OS documentation to find efficiencies.

However more often than not the improvements come from client edge cases.

[Claude @claudeai]

Introducing Claude Opus 4.8: it builds on Opus 4.7 with sharper judgment, more honesty about its own progress, and the ability to work independently for longer than its predecessors.

Available today at the same price.

[Tyson Drake | Fractional CMO @tysondrake]

@M__Operators @couuor @connorrolain @codyplof @JasonPanzer @mbertulli @KatyMimari The live format works really well. When Operators Summit?

[Tyson Drake | Fractional CMO @tysondrake]

Which one of you did this?

[sudox @kmcnam1]

jfc....

[Taylor Holiday @TaylorHoliday]

@JoshuaHaskins the title... sigh.

[Tyson Drake | Fractional CMO @tysondrake]

Keith also gave a similar presentation on The Art of Hiring if you want a longer version.

[Tyson Drake | Fractional CMO @tysondrake]

@oliverwhudson How to operate is also worthwhile.

[Tyson Drake | Fractional CMO @tysondrake]

Keith also gave a similar presentation on The Art of Hiring if you want a longer version.

[Nick Shackelford @iamshackelford]

How to completely un-f*ck everything you thought you knew about hiring the right person at the right time for the right reason:

[Tyson Drake | Fractional CMO @tysondrake]

@natelagos Sometimes

[Tyson Drake | Fractional CMO @tysondrake]

Solving QA discrepancies using Claude is actually one of my favourite parts of building new things.

[Tyson Drake | Fractional CMO @tysondrake]

Foundational within the CMO skill tree.

[Eric Seufert @eric_seufert]

I think any company that principally sells digital goods, but even potentially DTC / eCommerce brands, should position the CMO role as a marketing economist, primarily focusing on measurement and optimal budget allocation.

Digital marketing is increasingly opaque, with the largest platforms absorbing placement-level and audience logic. This requires measurement to be abstracted upward into a full-time executive role that can a) align disparate marketing functions and b) maintain harmony with the CFO’s office. “Marketing economist” strikes me as the right profile to meet those demands.

I know this role indeed exists at many large CPG brands, but what I’m claiming here is that it should exist at digital-first companies as the head of the marketing organization.