Today I'm launching Drake OS.
The Marketing Operating System for $10 Million+ DTC brands.
5 workflows. Built in your tech stack. Run by your team. 12 weeks to install.
Here's what it is and why I built it.
Had a call with a NY Private Equity firm who is interested in implementing Drake OS across some of their portfolio companies.
Realy positive feedback. Pretty surreal after launching less than 1 month ago.
Today I'm launching Drake OS.
The Marketing Operating System for $10 Million+ DTC brands.
5 workflows. Built in your tech stack. Run by your team. 12 weeks to install.
Here's what it is and why I built it.
One of the things I really like about this is it forces you to confront the ad gap for different products.
Once launched you can then close the feedback loop between creative type, spend and how many product units and sales are realised for the new creative output.
“how many ads do I need at this spend level”
Is entirely the wrong question
The right question: which formats am I not running, what products need lift, how do I fill gaps?
So I made a creative diversity matrix.
Now I’m giving it away to whoever wants it.
One of the first things I like to do with a new model is run it through my Drake OS documentation to find efficiencies.
However more often than not the improvements come from client edge cases.
Introducing Claude Opus 4.8: it builds on Opus 4.7 with sharper judgment, more honesty about its own progress, and the ability to work independently for longer than its predecessors.
Available today at the same price.
I think any company that principally sells digital goods, but even potentially DTC / eCommerce brands, should position the CMO role as a marketing economist, primarily focusing on measurement and optimal budget allocation.
Digital marketing is increasingly opaque, with the largest platforms absorbing placement-level and audience logic. This requires measurement to be abstracted upward into a full-time executive role that can a) align disparate marketing functions and b) maintain harmony with the CFO’s office. “Marketing economist” strikes me as the right profile to meet those demands.
I know this role indeed exists at many large CPG brands, but what I’m claiming here is that it should exist at digital-first companies as the head of the marketing organization.