What is copywriting?
Simply, it's selling through the written word.
Specifically, it's a language that persuades through emotional subtext.
Can you effectively persuade your clients and customers that you can solve their problems?
What factors determine if a visitor to your site signs up to your email list?
1. Long term value: what kind of emails will they get?
2. Short term value: what do they get now for singing up?
3. Friction: is your signup form easy to find?
4. Risk: what information do you want?