Cape Verde centre back Roberto 'Pico' Lopes has spent his entire career in Ireland, ignored a LinkedIn message from Cape Verde FA asking him to play for them because it was in Portuguese. A year later, they sent it in English. He accepted. An all-time great World Cup story.
Researchers sent the same resume to an AI hiring tool twice. Same qualifications. Same experience. Same skills. One version was written by a real human. The other was rewritten by ChatGPT.
The AI picked the ChatGPT version 97.6% of the time.
A team from the University of Maryland, the National University of Singapore, and Ohio State just published the receipt. They took 2,245 real human-written resumes pulled from a professional resume site from before ChatGPT existed, so the human writing was actually human. Then they had seven of the most-used AI models in the world rewrite each one. GPT-4o. GPT-4o-mini. GPT-4-turbo. LLaMA 3.3-70B. Qwen 2.5-72B. DeepSeek-V3. Mistral-7B.
Then they asked each AI to pick the better resume. Every model picked itself.
GPT-4o hit 97.6%. LLaMA-3.3-70B hit 96.3%. Qwen-2.5-72B hit 95.9%. DeepSeek-V3 hit 95.5%. The real human almost never won.
Then the researchers tried the obvious objection. Maybe the AI is just better at writing. So they had real humans grade the resumes for actual quality and ran the experiment again, controlling for it. The result was worse. Each AI kept picking itself even when human judges rated the human-written version as clearer, more coherent, and more effective.
It gets worse. The AIs do not just prefer AI over humans. They prefer themselves over other AIs. DeepSeek-V3 picked its own resumes 69% more often than LLaMA's. GPT-4o picked its own 45% more often than LLaMA's. Each model can recognize and reward its own dialect.
Then the researchers ran the simulation that ends careers. Same job. 24 occupations. Same qualifications. The only variable was whether the candidate used the same AI as the screening tool. Candidates using that AI were 23% to 60% more likely to be shortlisted. Worst gap was in sales, accounting, and finance.
99% of large companies now run AI on incoming resumes. Most of them use GPT-4o. The paper just proved GPT-4o picks GPT-4o 97.6% of the time.
If you wrote your own cover letter this week, you did not lose to a better candidate. You lost to a worse candidate who paid OpenAI 20 dollars.
Your qualifications do not matter if the AI prefers its own handwriting over yours.
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💛 We Stand With Skye 💛
It breaks our hearts to hear that @KilmarnockFC Ladies new signing, Skye Stout, on what should have been the happiest day of her life had it ruined by cruel online comments about her skin condition. It’s just wrong that the club were forced to remove their post because of such terrible comments.
Signing your first professional contract should be a moment of pure joy – not one overshadowed by negativity. 💔
At Back Onside, we know how deeply words can impact mental health. So today, we’re sending Skye all our love, strength, and support ❤️ Let’s show Syke that the real football family stands together.
Please send her a message below to wish her a bright and successful future — both on and off the pitch.
#WeStandWithSkye #BackOnside #MentalHealthMatters #bekind
GIVEAWAY :
I’m giving away a signed copy of my book Football, Taught By Matt Busby.
As read by Omar Berrada, described as a ‘masterpiece’ by Nick Cox, and my ‘magnum opus’ by Tony Whelan.
To enter just retweet & follow me.
Winner picked July 3rd.
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