A4: Admire marketers having to navigate the #martech stack. CDPs claim to fix many things, however lack of data availability in channels has to be one of the primary challenges. #DXChat
A3: A lot! By far the biggest thing companies can do is innovate and try new channels and strategies quicker. Locked down or slow data is the biggest blocker for innovation. #DXChat
A2 Depends on case by case basis. Having access to a library card does not make you more intelligent. Only because you have access to data it does not mean that you know how to use it. Never underestimate IT;) #DXChat
A1 To provide true omnichannel orchestration CDPs need to have native channel connectors. Otherwise they are just glorified data discovery tools with some integration capabilities #dxchat