Richard King

I’ve built five startups and led three to successful exits - without shortcuts. Follow to discover the strategies that helped.

Founder & CEO at The Alliance.

[Richard King @richkingpma]

Every SaaS startup's feature comparison page:

[Richard King @richkingpma]

It's hard

to make it look easy

[Richard King @richkingpma]

Own your flaws

10/10 Product Marketing

[Richard King @richkingpma]

Your culture = what you tolerate.

Bad meetings are a cycle of pain.

❌ No agenda
❌ Late joiners
❌ Endless sessions

“No agenda? No attenda.”

Own your ops. Show up prepared. 😅📆

#leadership #culture #meetings

[Richard King @richkingpma]

Call to Action vs. Call to Outcome -

what's your take?

[Richard King @richkingpma]

Leadership is hard, regardless of function.

The pressures can pile up quietly until suddenly they’re overwhelming.

Leading people demands skills totally unlike creating campaigns or messaging.

It’s tough.

So, how do you balance it all?

Interested to hear from Sr+ PMMs 👇

[Richard King @richkingpma]

How to nail brand-level messaging. A framework 👇

[Richard King @richkingpma]

“How do you improve culture?” Less, but better.

Most companies do too much—shallow efforts that don’t build trust.

Follow the Rule of 1:
✅ 1 core theme per year
✅ 1 major initiative per quarter

Get fit & focus. 🎯

[Richard King @richkingpma]

Your PMM role ≠ support ticket queue. 🎫

"Quick Q about competitor X" = Battlecard already failed.

🔥 Fix it:
1️⃣ Short & sharp: They say/We say/Proof
2️⃣ Add to CRM
3️⃣ Build in live sales calls
4️⃣ Track wins, not just docs

Thoughts? 👇

[Richard King @richkingpma]

People SHOULD hate your marketing.

To win your 20% SAM, you need to speak directly to them.

🚨 94% of startups fail before Series C. Stop playing it safe.

If non-ICP people hate your marketing? GOOD. Double down. 🎯

[Richard King @richkingpma]

3 words every PMM dreads: “Just ship it.” 😳

🚨 Rushed GTMs = weak messaging, unprepared sales teams & wasted marketing.

PMMs: You’re NOT just launch coordinators. Push back & drive real impact. ✌️ #productmarketing

[Richard King @richkingpma]

Love to see it:

[Richard King @richkingpma]

Want better company culture?

Stop adding perks, start removing problems.

Your employees don't want:

Office politics
Complex processes
Outdated policies

They want:

Autonomy
Purpose
Trust

Build culture by eliminating what drives people away, not adding free snacks.

[Richard King @richkingpma]

The 6 levels of messaging every product needs 👇

[Richard King @richkingpma]

Oh, the irony 🤣

[Richard King @richkingpma]

Anybody else got feedback?

#marketing #productmarketing

[Richard King @richkingpma]

The secret to Sales & Marketing alignment?

Clear swim lanes.

Use this infographic to clearly define your Sales Enablement and Product Marketing relationship. 👇

[Richard King @richkingpma]

2025 is the year product marketers master the polite ‘no.’

Not because we're difficult, but because somebody needs to stop us building things nobody else asked for.

[Richard King @richkingpma]

Great content rarely fails because of writing quality.

It fails because of gaps between Product Marketing and Content Marketing teams.

Save this checklist to nail the collaboration that delivers powerful GTM results.

[Richard King @richkingpma]

We've had 5 'Loopers' return to my company, @PMMalliance

(People who left...then came back)

Not because we had the best perks. But because we invested in their growth.

That's the thing about good people - they don't leave for fancy offices.

They leave (and return) for career trajectories.