ricky

marketing.

[ricky @rickyecom]

POV: The ad you “knew” would be a winner doesn't get any spend

[ricky @rickyecom]

I remember when it was Foreplay and MagicBrief

Now its GetHook’d and idk tbh

[ricky @rickyecom]

I remember when it was Shophunter and Winninghunter

Now it’s Trendtrack and Brandsearch 💔

[ricky @rickyecom]

@iamkevinkrieg Hilarious 🤣

[ricky @rickyecom]

@UnderSecPD 😬

[ricky @rickyecom]

If you haven't run these AI ad formats yet, you've been living under a rock.

Here's some killing it right now:

- AI short films
- AI singing ads
- AI Pixar/claymation
- AI whiteboard explainers
- AI yappers
-AI podcast voiceovers
-AI native statics

[ricky @rickyecom]

@talon_layman handrwiting mogs mine

[ricky @rickyecom]

3/3 : AI- skeleton animation ad.

As we all know ai- animation is crushing right now, pixar, suno singing, claymation. Fun to watch, easy to make.

Test them all, you never know what might work for your brand.

Skeleton in bed her follows a similar execution to the mini-vsl above.

But the benefit of it here, is to give viewer something engaging to watch in a new format that handles objections and sells at the same time.

[ricky @rickyecom]

Just when you think ergonomic pillows are saturated then poof.

Mellow does 2m visits/month.

I remember when I started dropshipping in 2023, gurus said 'don't run ergonomic pillows, too saturated.'

Launched in 2025. Hit $110M revenue in 9 months.

But why them? How'd they do it?

18K ads running. It's no surprise they're scaling

Let's take a closer look at some ad formats 👇

[ricky @rickyecom]

2/3: Doctor/Authority Figure UGC

Doctor in scrubs (credibility).

"This will make me go out of business"

Goes on to sell you on CloudAlign ✅.

Feels like overheard advice, not a sales pitch.

Lesson? invest in authority figures, celebrities etc

[ricky @rickyecom]

@jakobcounts123 CS

[ricky @rickyecom]

@johnhickey1970 @mannybarbas_ wait... hold on

[ricky @rickyecom]

@TheEcomDaddy Scott Hilse

[ricky @rickyecom]

@nkecom @HilalKanafani Do you test new funnels in seperate ad sets?

[ricky @rickyecom]

@Salmaaboukarr Would love to see what your ai video ads/workflow would look like nowadays, I think the last time you posted one of those was in the mini hailuo-kling era.

[ricky @rickyecom]

@jforjacob @MoritzReich Seeing a lot of guys that were bashing it a few months ago using it now.

[ricky @rickyecom]

@alban_gz Magnific* lol

[ricky @rickyecom]

@alban_gz Nice. Whats your magnetic settings on this?