The people in charge of Meta and Google are completely out of touch. The fury against data centers will soon turn in their direction. They’ll likely start backtracking before it gets too bad for them
Google Search as you know it is over
"Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times."
https://t.co/g4VhBhRzwZ
The NHL’s Buffalo Sabres made the playoffs for the first time in 14 years, and their long-suffering social media manager(s) brought the receipts for all their haters and doubters this season.
As a NY Jets fan (15 years since our last playoff), I approve of this
Hey sabrehood. Sabres Admin here.
We’ve been through a lot together. But specifically, I’VE been through a lot.
Tomorrow is the last day of the regular season, so it seems like a good time to get some things off my chest.
And so, today is now dedicated to the RECEIPTS.
From a marketer’s perspective this seems like a good strategy. On the other hand, Spirit is on the verge of going out of business, so how impactful is this, ultimately? https://t.co/bnCthEkkbw
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. so far they’ve launched arby’s boys and not spirit airlines. the arby’s page generated over 100m organic views in the first six months.
The problem with most of the good Super Bowl ads is that they’re fleeting— stunt casting, chasing viral moments. They’re not launching year-long campaigns. They’re not the endpoint of existing campaigns. They’re not part of any actual long term strategy. #SuperBowlLX
@ClintTill Ironically, the ad that stood out the most was also a colossal failure (coinbase). Most advertisers were unwilling to give their ads the time to build up to the big reveal/joke/twist
@jappleby They were running ads throughout the game as well. For some reason they didn’t point out the 3 month free trial they’re running now—maybe they were holding that back to seal the deal if people looked into it
@ClintTill It seemed like they made sure Pepsi Zero was in every shot, making the criticism seem silly. I think some people have long forgotten about the long history of “cola wars” ads like the Pepsi taste test
I read a criticism of the Pepsi Zero ad that argued using Coke’s polar bear imagery only serves to make you think about Coke. Hard disagree. It’s a clever parody that plays into a long history of these brands poking fun at each other. #SuperBowlAds