Ridge Road Media

Social media marketing & management.

[Ridge Road Media @ridgeroadmedia]

The people in charge of Meta and Google are completely out of touch. The fury against data centers will soon turn in their direction. They’ll likely start backtracking before it gets too bad for them

[philip lewis @Phil_Lewis_]

Google Search as you know it is over

"Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times."

https://t.co/g4VhBhRzwZ

[DuckDuckGo @DuckDuckGo]

This is important to say right now.

Not liking the direction Google is headed? Come to the Duck side.

[Ridge Road Media @ridgeroadmedia]

Instagram just released a bold new app: 2010 Instagram

[Matt Navarra @MattNavarra]

🚨 @instagram’s new standalone photo sharing app INSTANTS is now available globally!

Download on iOS :https://t.co/9MoL25I0mK

[Gumroad @gumroad]

You don't need to be the best in the world. Just the most helpful in your corner of it.

[Joshua Ariza @Joshua_Ariza]

the public hates slop.

they hate low effort, hacky, AI drivel.

design accordingly.

[Ridge Road Media @ridgeroadmedia]

The NHL’s Buffalo Sabres made the playoffs for the first time in 14 years, and their long-suffering social media manager(s) brought the receipts for all their haters and doubters this season.

As a NY Jets fan (15 years since our last playoff), I approve of this

[Buffalo Sabres @BuffaloSabres]

Hey sabrehood. Sabres Admin here.

We’ve been through a lot together. But specifically, I’VE been through a lot.

Tomorrow is the last day of the regular season, so it seems like a good time to get some things off my chest.

And so, today is now dedicated to the RECEIPTS.

[Ridge Road Media @ridgeroadmedia]

From a marketer’s perspective this seems like a good strategy. On the other hand, Spirit is on the verge of going out of business, so how impactful is this, ultimately? https://t.co/bnCthEkkbw

[Rachel Karten @milkkarten]

i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. so far they’ve launched arby’s boys and not spirit airlines. the arby’s page generated over 100m organic views in the first six months.

[Ridge Road Media @ridgeroadmedia]

How it feels seeing April Fools jokes on brand socials in 2026

[maro @ProofofMaro]

“Its a sign from the universe” no babe those are just targeted ads

[Printify @printify]

Let’s be honest: Posting every day doesn't mean people will buy what you're selling. Worth checking if you're building for demand or just visibility.

[Ridge Road Media @ridgeroadmedia]

The problem with most of the good Super Bowl ads is that they’re fleeting— stunt casting, chasing viral moments. They’re not launching year-long campaigns. They’re not the endpoint of existing campaigns. They’re not part of any actual long term strategy. #SuperBowlLX

[Ridge Road Media @ridgeroadmedia]

@ClintTill See: Jurassic Park Xfinity debacle

[Ridge Road Media @ridgeroadmedia]

No ad tonight (so far) made me laugh harder than the Manscaped spot early in the broadcast. The final beat was perfect

[Ridge Road Media @ridgeroadmedia]

@ClintTill Ironically, the ad that stood out the most was also a colossal failure (coinbase). Most advertisers were unwilling to give their ads the time to build up to the big reveal/joke/twist

[Ridge Road Media @ridgeroadmedia]

@jappleby They were running ads throughout the game as well. For some reason they didn’t point out the 3 month free trial they’re running now—maybe they were holding that back to seal the deal if people looked into it

[Ridge Road Media @ridgeroadmedia]

@ClintTill It seemed like they made sure Pepsi Zero was in every shot, making the criticism seem silly. I think some people have long forgotten about the long history of “cola wars” ads like the Pepsi taste test

[Ridge Road Media @ridgeroadmedia]

I read a criticism of the Pepsi Zero ad that argued using Coke’s polar bear imagery only serves to make you think about Coke. Hard disagree. It’s a clever parody that plays into a long history of these brands poking fun at each other. #SuperBowlAds

[Ridge Road Media @ridgeroadmedia]

That @BoschToolsNA spot with Guy Fieri was killer.

[Ridge Road Media @ridgeroadmedia]

#TheMandalorianAndGrogu ad was clever. I thought it was a Budweiser ad for a second there.