Rigel Muck

Reformed Pessimist • Ex-senior dev (10+ yrs) • I help SaaS founders who struggle with retaining customers cut churn by 10-50% using my Cut Churn 1050 system.

[Rigel Muck @rigelmuck]

Jason Cohen @asmartbear (WP Engine) told me something that changed how I look at SaaS metrics (we were discussing B2B vs B2C SaaS churn):

“Group averages are true, but often don't tell the whole story. And sometimes not what you hope they are telling you!”

B2C churn might look higher than B2B. But that doesn’t mean much.

Inside every SaaS, the real story hides in the segments:

- Shopify looks like 7% monthly churn until you realize the failures churn early and survivors stay for years

(I've seen this first-hand as a Shopify consultant).

- Dropbox loses dabblers in month one, but users who stick around last a decade.

(You are probably still subscribed to some paid, B2C app you onboarded moons ago)

Same number, opposite reality.

(Averages describe. Cohorts diagnose.)

The next time you see a “bad” metric, don’t ask “is this good or bad?”

Ask “which group is driving it?” “What’s the fine print I'm probably missing?”

That’s where the actionable truth lives.

[Rigel Muck @rigelmuck]

https://t.co/MZGLZvfMrn

[Rigel Muck @rigelmuck]

@DanielSmidstrup Churn

[Rigel Muck @rigelmuck]

@FlorinPop17 Absolutely!

[Rigel Muck @rigelmuck]

@_avdept Very nice Alex! I use pipewire and pulse audio too.

The only thing that sucks is no claude cowork on Linux. I mean they already have it on Mac...

[Rigel Muck @rigelmuck]

I'm still alive. Yeah buddy!

[Rigel Muck @rigelmuck]

A lot of people are getting triggered by this.
But the last sentence of Mike's post, to me reads:

"Dream bigger. Don't cap at $10K".

Why is this a bad thing?

$10K seems like a much-fantasized about figure in some circles. You are allowed to dream bigger and achieve bigger.

[Mike Scully @Mike_Scully_]

People think $10k/month is freedom.

After tax: $8,750

$2,400 rent
$300 bills
$1,100 food
$400 social / gifts
$2,800 travel
$1,000 shopping
$600 investing

Congrats.
You saved $150.

$10k/month is survival.

Change your goals.

[Rigel Muck @rigelmuck]

@namyakhann Please, not the (AI) Chens in the testimonials sections 🙄

[Rigel Muck @rigelmuck]

@LoicBerthelot Annual deals also the same!

[Namya @ Supafast @namyakhann]

The winning landing page structure:

1. Hero promise (what changes for them)
2. Current pain (where they are now)
3. Future state (where they could be)
4. How it works (the bridge)
5. Social proof (who already won)
6. Clear CTA (what happens next)

Tell a transformation, don’t list features.

[Rigel Muck @rigelmuck]

Wow... I can see my own playbooks here lol

[Rob Hoffman @RobHoffman_]

8. Over-invest in white glove onboarding

no matter how expensive, exhausting, or time consuming.

do the work up front to retain a customer for life

here’s a video walking you through how I do it 👇

[Rigel Muck @rigelmuck]

And also wholeheartedly agree about retention >>> acquisition

(once you hit a threshold, around 2k mrr, retention should be top of mind. Top of funnel can take spot #2)

[Rob Hoffman @RobHoffman_]

7. Retention > Sales

retention is like compound interest: hard to understand why it’s so important until you see it on a spreadsheet

luckily I made one and will show you in this video

(and will break own how we retain our customers in the next post) 👇

[Rigel Muck @rigelmuck]

I have to agree about LinkedIn

[Rob Hoffman @RobHoffman_]

0. first: our dirty secret everyone cringes at…

virtually all of our customers came from a channel people on X hates: LinkedIn

x is cool. revenue is cooler.

most just don't know how to make LinkedIn work

we reverse-engineered virality & conversion

here's the playbook:

[Rigel Muck @rigelmuck]

Which one are you doing?

[Namya @ Supafast @namyakhann]

Easiest ways to sell SaaS:

1. Sell them time (automation, efficiency)
2. Sell them money (ROI, revenue growth)
3. Sell them certainty (analytics, reporting)
4. Sell them simplicity (no-code, easy setup)
5. Sell them growth (scale, expansion)
6. Sell them peace (security, compliance)

[Rigel Muck @rigelmuck]

Standard AI Replies: LinkedIn Edition 🤦‍♂️
1. Can you spot the similarities (structure, tone)?
2. Do you think man knows what he's talking about?

WTF is an Infomrnation Aquitecture Failure in onboarding?

Could just say: "Onboarding Sucks" 😪

(Absolutely! LOL)

[Rigel Muck @rigelmuck]

@tibo_maker What about retention?

[Rigel Muck @rigelmuck]

@DmytroKrasun You sure they aren't trying to scam people?

[Jason Cohen @asmartbear]

After high retention, the most powerful growth lever is NRR.

Almost all public SaaS companies are NRR ≥ 100%, with median ≥110%, because otherwise their Max MRR ceiling would be too low.

Not just VC-backed companies, also for solopreneurs.

See article for details:

https://t.co/ntsBJcHbyk

[Rigel Muck @rigelmuck]

@buildtheweb1 Good to see you doing well too!

[Rigel Muck @rigelmuck]

Whenever I see a reply starting with 'Absolutely'

[Rigel Muck @rigelmuck]

@buildtheweb1 Thanks Claudiu :)

Not planning to die anytime soon though ;)