RightWave, Inc.

RightWave’s Marketing Automation as a ServiceTM is an all-inclusive fast and easy implementation that provides positive ROI right from the start.

[RightWave, Inc. @RightWaveInc]

Seeing duplicate companies in HubSpot or Salesforce overwriting marketing data?
It’s usually bad integration design—not the tools.
We break down the landmines + fixes 👉 https://t.co/wBYpaEARUh
#MOPS @HubSpot @Salesforce

[RightWave, Inc. @RightWaveInc]

Most Marketo–Salesforce issues start with unsubscribe governance, not automation. Don’t remap fields—fix the suppression model, ownership, and sync logic. Details: https://t.co/sE7BOeYpwU

[RightWave, Inc. @RightWaveInc]

HubSpot’s Oct ’25 updates quietly transform MOPS: cleaner data, smarter AI, tighter governance & smoother workflows.
Our deep dive 👉 https://t.co/SWVYgsexBO
#MarketingOps #HubSpot

[RightWave, Inc. @RightWaveInc]

Creating a new Lead for every MQL is the fastest way to break your SFDC funnel—duplicates, bad attribution, messy reports. We've shared a cleaner fix using an Inquiry/MQL Event. 🔗 https://t.co/AbSAaJlIi1

[RightWave, Inc. @RightWaveInc]

HubSpot INBOUND 2025 = hybrid human-AI MOPS.
Data Hub, Smart CRM, Breeze Agents & Loop Playbook.
Clean data + AI + process = future-ready marketing ops.
#MarketingOps #AI #HubSpotINBOUND

[RightWave, Inc. @RightWaveInc]

Unsubscribe rate spike in Marketo?
It might not be your emails — but inbox filters auto-clicking unsubscribe links.
Fix it → https://t.co/f6ydvPt1yW
#MOPS #AdobeMarketo #EmailMarketing

[RightWave, Inc. @RightWaveInc]

Unsubscribe rate spike in Marketo?
It might not be your emails — but inbox filters auto-clicking unsubscribe links.
Fix it → https://t.co/fSXGBa13pk
#MOPS #Marketo #EmailMarketing

[RightWave, Inc. @RightWaveInc]

Duplicates = the silent CRM killer. With Salesforce Screen Flows + “Check for Matching Records,” you can stop them at source. Blog 👉 https://t.co/lScviYi37E #MOPS #Salesforce #DataQuality

[RightWave, Inc. @RightWaveInc]

Found ghost landing pages in Marketo? One team had 200+ from 2016 still live! Cleanup is easier than you think with APIs + automation. Blog 👉 https://t.co/XA5314Sy0i #MOPS

[RightWave, Inc. @RightWaveInc]

Webflow now integrates with Adobe Marketo Engage!
Dynamic personalization, real-time A/B tests & end-to-end tracking—this is where MOPS is headed.
👉https://t.co/sD4JIEnBxX

[RightWave, Inc. @RightWaveInc]

At #Inbound25, HubSpot unveiled its AI-first Loop Marketing playbook. Funnels → Loops. Data + AI + creativity = the new edge.
How’s your team adapting?

[RightWave, Inc. @RightWaveInc]

Marketo user? Wondering which webinar platform fits best?
From GoToWebinar to Zuddl, it depends on your strategy & scale.
👉 Full guide here: https://t.co/7zMEjTdtJx
#MarketingOps

[RightWave, Inc. @RightWaveInc]

Happy #GaneshChaturthi!
Ganesha removes obstacles—just like we help teams clear data silos & bottlenecks in #MarketingOps.
Wishing you peace, prosperity & new beginnings! 🌸 #RightWave

[RightWave, Inc. @RightWaveInc]

HubSpot’s lead scoring has leveled up: score decay, caps, fewer workflows ✅ Is it time to trust the built-in model again? Read our blog 👉 https://t.co/Y0LZGbFoZW #Hubspot

[RightWave, Inc. @RightWaveInc]

Companies are switching marketing automation platforms—why? Simplicity, rising costs, data sync pain & clunky workflows. Full insights 👉 https://t.co/VgSHmhMUo6

[RightWave, Inc. @RightWaveInc]

Seeing Salesforce leads in Marketo as SFDC Type = User? 🤯
It’s often permissions, ownership rules, or mapping issues.
Fix it fast 👉 https://t.co/6LBNPhVQvJ
#MarketingOps #Marketo #Salesforce

[RightWave, Inc. @RightWaveInc]

Marketo campaign not showing up in Salesforce?
It might not be broken — campaign membership syncs often run last in the queue ⚠️
We cover why delays happen, how to fix/backfill, and how to stay ahead 👇
https://t.co/9U3epHyync
#Marketo #Salesforce #MOPS #RevOps

[RightWave, Inc. @RightWaveInc]

Most B2B CDPs only track website visitors — ignoring high-intent buyers who engage on YouTube, LinkedIn & Meta but never click through.

Learn how to capture & retarget them using ad engagement + CDP + data warehouse.
👉 https://t.co/pARxuXHbrJ
#B2BMarketing #CDP #MarTech

[RightWave, Inc. @RightWaveInc]

Salesforce–HubSpot task sync on but nothing shows up?
The culprit: Most “email tasks” in Salesforce are actually EmailMessage records from Einstein Activity Capture—HubSpot’s sync ignores them.
Fix + full guide 👉 https://t.co/pHx23F25k5
#Salesforce #HubSpot #RevOps #MarTech

[RightWave, Inc. @RightWaveInc]

We tested OpenAI’s new GPT-5 in real Marketing Ops scenarios.
The verdict?
More accurate
Deeper reasoning
Better context retention

What this means for MOPS:
Reliable reporting
Smarter workflows
Faster troubleshooting

Full breakdown https://t.co/8mwltWz2qr
#GPT5 #MOPS #MarTech