Rikki Lear

Work: Passionate about growing businesses through marketing, web, sales enablement and technology.

Personal: Family man, gig goer and SAFC fan.

[Rikki Lear @rikki_lear]

@SAFCsource Saw him live and he was absolutely shocking. Wouldn’t get close to the first team for a Premier League club. Looked League One level at best

[Rikki Lear @rikki_lear]

@JackDunn1973 You have to have to leave 3k for away fans and 10% for general sale apparently

[Rikki Lear @rikki_lear]

@Capt_Fishpaste I’ve said exactly the same. I can’t understand why in these last few games we haven’t even tried it. On paper it should work:

Mayenda
Isidor Le Fee Roberts

[Rikki Lear @rikki_lear]

@nickeubanks Leads

[Rikki Lear @rikki_lear]

What are your thoughts on the rebrand video everyone in marketing is talking about?

#marketing #jaguar #branding #advertising

[Rikki Lear @rikki_lear]

As a Sunderland fan I’m dreading the year we go back up. For 80% of clubs the PL is a miserable place; dead atmospheres, players who don’t care and getting beat the majority of the time. The odd upset or cup run but I’d rather be able to win the league & stay in the championship

[Sky Sports Premier League @SkySportsPL]

"It's like watching a game in COVID. There's no crowd, there's no atmosphere" 🤐

Jamie Redknapp says there is no energy at Old Trafford 🪫

[Rikki Lear @rikki_lear]

Have you got any examples of marketing that's worked for you or on you but there is no way to track it?

[Rikki Lear @rikki_lear]

A message for all marketers that need to hear it: Do the right thing, even if you can’t track it.

We’ve come through a phase of marketing obsessed with tracking and cutting channel spend towards channels which can prove ROI. 🧵

[Rikki Lear @rikki_lear]

Whether it was prospects or candidates, I’m certain we won many of them over because of that personal connection they felt before we’d even met. We had an untraceable brand advantage.

[Rikki Lear @rikki_lear]

@SAFCPaddy Class player but playing out of position (and still doing well enough)

[Rikki Lear @rikki_lear]

Those are my key tips for a simple but effective generative AI process. What would you add or what has worked for you? 🤔 I’d love to hear your thoughts and keep learning 🙏

[Rikki Lear @rikki_lear]

💡 A Simple but Effective Way to Work with Generative AI 💡

I’ve refined an approach that consistently gets me better results. If you want a simple but effective process here is what I would recommend (number 4 was the biggest game changer for me):

[Rikki Lear @rikki_lear]

5.Self-review from the opposite side 🔄
Finally, ask the AI to review its own work. For example, “Now, pretend you’re the person reading this—what feedback would you give? What can be improved?” This extra step has helped me refine my outputs and add more value.