“YU” after “YU” - totally addictive!
A special behind-the-scenes highlight reel from the set featuring Kiehl’s Youth Brand Ambassador ZiYu is here
Let's come and meet the real ZiYu behind the camera!
#KiehlsYouthBrandAmbassador#KiehlsYouthBrandAmbassadorZiYu
Original post: https://t.co/IR3Cik7BA6
#ZiYu #梓渝
Happy New Year! ✨
Thank you, Ziyu, for making 2025 such an incredible and unforgettable year. And thank you to all the Yuni - this community I’m so grateful to be part of - for turning every moment into something truly magical.
Here’s to a brand new year, to 2026, and to all the memories we’ll create together with Ziyu and Yuni. Thank you for everything. 💙
˙· #ZIYU #梓渝 ·
Some comments circulating from people who were on-site working on the preparations during Ziyu's Nanjing stop and a fan post about concert day, especially the reverse fan support and giveaway souvenirs. Ziyu really comes across as someone who is dedicated and genuine 🥹💙
👤: "He rehearsed in Nanjing from the 17th until noon on the 19th. On average, he did about three full rehearsals a day. They went through the entire show from start to finish each time. If any song did not come out right, they would redo the stage run-through for it. Watching this, even the on-site staff felt like crying 😭"
👤: "Yes, he really works very hard and he is also very genuine. That is why so many people like him, it is not without reason. He truly deserves the love he gets"
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👤: "We were busy the entire day setting up the souvenir gifts. Ziyu was on stage rehearsing, and at the same time guiding us on how the gifts should be arranged 🥹"
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👤: "I have been to other artists' concerts before, and there was never the idea of giving the audience souvenir gifts. Some venues even strictly check for outside drinks — if you want water, you have to buy a cup inside the venue at an inflated price of 15 yuan or more…
💙 So how did Ziyu do it? He first prepared free drink stations for everyone, with mineral water, hot water, and hot ginger tea, available to drink freely as much as you want. There were also thoughtful care points for female attendees, with sanitary pads, heat patches, and basic makeup items provided as needed.
The souvenir gift bags included a commemorative ticket stub, 3D glasses, photocards and confetti from the show (so fans sitting in the stands would not have to worry about missing the confetti and feeling disappointed), as well as some extra snacks (these were prepared especially for us. After attending music festivals back to back, we have basically gotten used to getting through the day without eating properly. They were worried we were not eating well, so they prepared these extras). If even this gets criticized as being careless or just for show, then honestly I really have nothing left to say 😶"
#ZIYU #梓渝
Ziyu has finally advanced into the Top 10 for "2025 Most Prolific Artist" and is currently leading the Singers category in the final round of Sina Entertainment's year-end selection! 🔥
This is a year-end selection launched by Sina Entertainment, featuring separate categories for Singers and Actors, and recognizing artists who have been actively working and releasing projects throughout 2025. The final results are determined through a combination of public voting and professional evaluation.
Over the past six months, Ziyu has continued releasing new music and performing across festivals, and has just begun his concert tour. Seeing that quiet consistency recognized as he reaches the final round in the Singer categoryfeels especially nice.
The final voting deadline is December 30. If you can, feel free to join in 💙
#ZIYU #梓渝
Kiehl's teaser came with the tag #科颜氏品牌青春代言人#, which literally translates to "Kiehl's Brand Youth Spokesperson" and that alone is interesting.
Looking at their current lineup, Victoria Song holds the Brand Spokesperson title, while Yuqi is a Brand Ambassador, and some other celebrities as Youth Ambassadors / Star Promoters previously used for specific campaigns.
The emphasis on youth also makes sense when you think about image fit. Ziyu is often described as having a clear, gentle aura and a refreshing youthful feel, which naturally aligns with Kiehl's focus on natural ingredients and a sense of warmth.
Nothing is confirmed yet, but even as a teaser, the choice of wording and the tags already feels telling, really excited for the officialannouncement.
And honestly, just as someone who likes the brand and has followed gidle and f(x) for a long time, seeing these names in the same lineup still feels a bit unreal, what a crossover! 💙
#ZIYU #梓渝
Congratulations Ziyu 🎉
TOP 1 in two dimensions in the 50th edition of the 2025 music charts
"Deep Sea Wanderer's Guide" Songs :
🏆 TOP 1 Top Selling
🏆 TOP 1 Recommendation
#梓渝#ZiYu
Weibo: Kiehls家的骨头先生
Finally, “Yu” waits and meets them!
The K-Star Universe has discovered a set of mysterious fragments arriving on December 26 at 10:00
🐟 x 🎵 x 🌙
Mr. Bone is decoding at full speed…
Smart K-Star citizens, come support in the comments section!
#梓渝 #ZIYU
A Promise About the Sunset: Guiyang Support Project"
Introduction | Project Concept
You have seen the wind try to scatter the clouds, and you have seen the sea attempt to swallow the shore. Perhaps you’ve feared those hidden, surging waves, thinking they only bring turmoil and uncertainty. But love is a different kind of sea. There is always a voice, not to drown you, but to lift you up.
The sunset in Guiyang is like a letter long overdue. The sky gathers the last light into an arc, gently kissing your lashes. It is the gaze of countless days and nights, unspoken, yet always there.
Love is not the faraway stars.
It is the tears shimmering under the sunset.
So on this page, we write about sunsets and reunions, about courage and echoes. So on this page, we write about setting off and arriving, about the unchanged promise.
"Growth has never been about walking alone. This story is called 'Promise'."
Guiyang "Ji Su Xiao Yu” Concert Support Project
———— Coming Soon ————
🔗Original Post:https://t.co/UBYnz1RlmP
#梓渝 #ZiYu
I know that ziyu gonna love this flower fish shape base on his drawing from cyunis 😆
Im pretty sure there's the whole vlogs for his first concert 🤧 i hope they show ziyu's reaction over yunis project support
#ZiYu 🫴🏻🐟♡˖꒰ᵕ༚ᵕ⑅꒱
It’s true that Ziyu thinks about his fans when his partners with brands. After learning about the history of Skincare, it’s clear how much he cares about his fans. Skincare is that users should really take care of themselves. The brand he chose is for sensitive skin. #ziyu#梓渝
'Ziyu as Executive Producer Brings His Nanjing Concert to a Triumphant Finale, Moving Audiences to Tears'
On December 19, 2025, the lights dimmed inside Nanjing Dream Blue Youth Olympic Sports Park Gymnasium. A soft blue glow spread across the stage as light mist drifted through the air. Standing at the center, Ziyu quietly began singing 《深海漫游指南》 (Deep Sea Wandering Guide), opening his first-ever solo concert. There were no overwhelming visual effects and no guest appearances competing for attention. Instead, the entire performance unfolded like a carefully structured a carefully structured personal expression addressed to the audience. And from concept to execution, that expression was shaped by Ziyu himself.
This two-day concert, titled "游点意思", marked an important milestone in Ziyu's music journey. It also drew widespread attention for one key reason: Ziyu served as the Executive Producer, taking part in the planning, creative direction and execution of the entire project. In the Chinese pop music industry, artist involvement in creative work is no longer unusual. However, personally stepping into the role of Executive Producer remains rare, especially for a first solo concert. It signals a clear shift from performer to decision-maker.
The Executive Producer credit reflected genuine creative leadership, not a ceremonial designation. In the structure of a concert production, this role carries the highest level of authority, covering artistic direction, budget decisions, team coordination and the final presentations on stage. It differs from a chief director, who focuses on live execution and from a producer, who oversees scheduling and logistics. Instead, it means taking responsibility for both the creative direction and how the concert ultimately came together. Traditionally, this role was held by senior producers or company executives. Today, more artists are choosing to take on this responsibility themselves in order to fully control their creative narrative.
Jay Chou personally designed stage mechanisms for his Carnival Tour. JJ Lin built a complete emotional framework for JJ20. Jolin Tsai challenged aesthetic boundaries with The Ugly Beauty Tour. These examples all point in the same direction, major concerts are no longer just performances, but complete artistic projects brought to life. Ziyu's approach follows this path within the new generation. He is not the first artist to do this, but he is among the few young artists to take on such responsibility at the very start of his solo concert journey.
Every detail of the Nanjing performances carried a clear personal imprint. The setlist did not rely on the usual formula of stacking popular songs. Instead, it was built around a clear theme of growth, moving from the quieter emotions shaped during his trainee years, to the intensity refined through music festival stages, and finally arriving at a moment of personal clarity and affirmation in "游点意思". The emotional progression was deliberate and easy to follow. Many of the songs included in the performance were presented in full at a solo concert for the first time. A large portion of these tracks had already been tested and refined through repeated appearances across 12 music festival stages. That experience of being shaped and tested on live stages over time gave the concert both freshness and stability.
The stage visuals were designed to support the overall story of the concert. Blue anchored the entire visual design, with flowing lights and reflective details giving the stage a sense of movement throughout. Costume design avoided exaggeration and focused on clean lines and texture. Across four outfits, the show traced a clear journey, from stepping in, to pushing through, and finally rising to the surface. These choices were not made to overwhelm, but to stay true to the overall vision. Understanding when to add and when to hold back is exactly what an Executive Producer is meant to do.
Audience response confirmed the effectiveness of this approach. Many attendees described the experience as "watching a film about his journey". On social media, the phrase "Ziyu turned six years of his journey into music and shared it with the audience" spread quickly. Music critics noted that he did not rely on famous directors or flashy concepts, but succeeded through consistency and clarity. Before the concert, Ziyu also emphasized the importance of civilized concert behavior, encouraging fans to interact responsibly and prioritize safety. This attention to the overall experience reflected a strong sense of responsibility that extended beyond the stage itself.
For general audiences, the significance of this concert went beyond music and visuals. It revealed a broader shift already taking place. Artists today are no longer satisfied with simply being arranged or presented. As the lines between making music, performing it and sharing it with the public continue to blur, artists today are no longer content with simply being arranged. They want and are now able, to take real control of their work. Ziyu's example shows that even without the support of a heavyweight production operation, a creator who stays deeply involved in every detail can still deliver a concert with warmth, a clear identity, and real emotional impact.
Looking ahead, this artist-led model may become increasingly common. With platforms making it easier for artists to realize their ideas, and audiences increasingly drawn to honest, personal expression, the role of Executive Producer has come to represent true creative independence. Of course, this level of creative control does not come without its pressures. It requires experience, sustained effort and the ability to shoulder responsibility at every stage. But on these two nights in Nanjing, Ziyu proved one thing clearly "a stage that truly belongs to you can only be defined by you".
#ZIYU #梓渝
Kiehl's Brand Milestones & Social Welfare:
Key Milestones:
• 2000: Acquired by the L'Oréal Group.
• 2003: The Mayor of New York City designated November 12 as “Kiehl’s Day.”
• 2009: Officially entered Mainland China.
• 2011: Launched the global charity platform “Love & Recycle.”
Public Welfare Initiatives:
• Long-term support for projects such as panda habitat protection and children’s welfare.
• Over 11.2 million empty bottles recycled globally.
• Committed to achieving 100% recyclable product packaging by 2025.
˙· #ZIYU #梓渝 ·