Rita Sheth

Founder & CEO @mercuridash | Product Decision Intelligence For Consumer Brands - Read my writing @

[Rita Sheth @ritaxsheth]

@boardyai building Mercury Dasha, an AI decision-intelligence platform that scores product concepts for fashion and beauty brands. Boardy Pro would be huge for this

[Rita Sheth @ritaxsheth]

It was a great @LDNTechWeek lots of amazing events that really have pushed conversations forward for @Mercury_Dasha

[Rita Sheth @ritaxsheth]

@dickiebush Action beats the blues - always!

[Dickie Bush 🚢 @dickiebush]

You don’t need to feel good to do something.

But you do need to do something to feel good.

[Rita Sheth @ritaxsheth]

@boardyai Yo! Yes

[Rita Sheth @ritaxsheth]

https://t.co/9ZIiEhAdbz

[Rita Sheth @ritaxsheth]

https://t.co/qcYbkJUtBo

[Rita Sheth @ritaxsheth]

The future isn’t just AI for products.
It’s intelligent infrastructure for how products are imagined, designed, validated, and launched.

Across every consumer category.

#RetailInnovation #AIProducts #Startup #ConsumerTech

https://t.co/thNdYqPDXT

[MercuriDash @MercuriDash]

Building the future of product across creative consumer brands - helping them bring winning product concepts to market with more confidence. Learn more at https://t.co/jpSZJxLCFp

[Rita Sheth @ritaxsheth]

Mood - https://t.co/X1QVi7uZde

[Rita Sheth @ritaxsheth]

Founder to business is like parent to child - you go through different stages. Nurturing. Teaching. Befriending. Mentoring. Letting go.

[Rita Sheth @ritaxsheth]

One upside of AI is that it may actually make fact checking sources more habitual. Post social media internet made stuff up - and it was disseminated widely - but we just went along with it for too long. But now with AI we can’t be as complacent about what’s real and what’s not - especially as it pertains to news and narratives that might have real damaging effects . This might be a positive unintended consequence of AI - - it brings back the importance of sense checking, fact checking and being a little cynical before we consume information - in a way we haven’t been doing for too long.

[Rita Sheth @ritaxsheth]

Me a year ago when I was still innocently unaware how hard software building really is - and I really thought I was nearly done 😇

[Rita Sheth @ritaxsheth]

Building Mercury Dasha - and why I needed to go much deeper that what we planned to create something that matters not just something that’s quick https://t.co/p1Me4aBWj9

[Rita Sheth @ritaxsheth]

I went to a world class university but my message to my younger self - Be a university dropout! https://t.co/dtU5vGxhLD

[Rita Sheth @ritaxsheth]

Lessons On Legacy https://t.co/xlSSJi0JYH

[Rita Sheth @ritaxsheth]

It’s an interesting time because it seems like as a VC you have to get in really early or much much later because the middle bit is now being crowded out by AI enablement. Once founders start getting traction then a lot of them are going to fall out of the market for funding. So it’s a time to be bold and get in there super early to secure a deal

[Rita Sheth @ritaxsheth]

This is quite important because we don't always consider the ways creatives need systemised and easier routes to access their own creativity to do better work. Al can help record store and memorise process - this is actually immensely helpful.

[Rita Sheth @ritaxsheth]

One of the core musings for today's creative is how do i repeat success,
what's my winning formula? AI can have a useful role by systemising what you know intuitively but can't always surface easily.

[Rita Sheth @ritaxsheth]

Building an enabling system for creative brands has stretched my product design muscles in new ways. Extrapolating the overall logic behind creative product design to multiple creative categories gets you thinking about the fundamental building blocks and how to embed it into a system without losing the human element.
https://t.co/cWYx0csm8b