IU’s “Unknown Planet” was promoted by Spotify on the pitch-side LED boards at Camp Nou during FC Barcelona’s 7–2 win over Racing Santander.
Camp Nou. FC Barcelona. La Liga.
One of the most iconic football stadiums in the world, during a Barça home match, with Spotify’s promotion also appearing on the beIN SPORTS international feed.
IU’s face + “IU” / “SINGLE ALBUM” on the boards.
That’s massive international exposure for IU, putting her new release in front of a football audience far beyond the usual K-pop space. ✦
#IU #UnknownPlanet #CampNou