Riya Daftary

CFO @ Creatify - #1 TikTok Shop Partner | Ex-Private Equity 🚀 Talking about Money in the Creator Economy

[Riya Daftary @riyadaftary]

@MitcheIl AGENT

[Riya Daftary @riyadaftary]

200,000 small businesses just joined TikTok Shop in the UK.

Here's my prediction as someone who sees inside dozens of TikTok brands' P&Ls:

80% will fail within 18 months.

Not because of content.
Because of cash flow.

Going viral is a supply chain problem.