RJ | Email Marketing Strategist

Head Of Email Marketing @ JD Sports ANZ | Here To Learn & Share

[RJ | Email Marketing Strategist @rjtwoeight]

Michael Jackson's advice to a young Kobe Bryant:

"Your curiosity is your greatest gift. Use it to expand your scope. Ordinary people won't understand your insatiable thirst for excellence. They won't bother to keep striving because it's too onerous, too difficult."

[RJ | Email Marketing Strategist @rjtwoeight]

Fire in the booth 🔥

[RJ | Email Marketing Strategist @rjtwoeight]

The Five Ones: How To Get To $1M

One Target Market - Who do you have experience with?

One Product - What are you good at?

One Conversion Tool - Strategy calls / webinars

One Traffic Source - Cold emails / paid ads

One Year - Do this for one year

[RJ | Email Marketing Strategist @rjtwoeight]

Top Of Funnel: "I don't know who you are"

Middle Of Funnel: "I've heard of you"

Bottom Of Funnel: "Give me your product bruv"

[RJ | Email Marketing Strategist @rjtwoeight]

Your welcome flow should genuinely feel like your prospects are welcomed by a long-lost family member.

[RJ | Email Marketing Strategist @rjtwoeight]

The best marketing hack:

Give away the secrets, sell the execution.

[RJ | Email Marketing Strategist @rjtwoeight]

The most dangerous place a man can be is stagnant. The winds of momentum, whether going up to the top of the mountain, or down to deep to the roots of hell is a good sign. Why? Because movement will always swing the pendulum of life back to the other side. Stillness stops it.

[RJ | Email Marketing Strategist @rjtwoeight]

Quit trying to be so smooth.

And have a little fun with your marketing.

It's the rough edges and imperfections that make people want to spend their money with you.

More transparency = more transactions.

Humans connect with humans.

[RJ | Email Marketing Strategist @rjtwoeight]

High-converting emails are simple.

They just need to have:

- An Engaging Header
- A Clear Call-To-Action
- Follow NESB

What's NESB?

People only buy things when it's:

- New
- Easy
- Safe
- Big

Here is an example for a campaign we did for Asics: