I spent the last year skipping vacations, ditching friends and family, and pouring all my money into what is either the smartest or stupidest business I’ve ever created. Let me explain:
As a rule, in mental health: what scales doesn’t really work and what works doesn’t scale.
I've known about this problem for years. My books have helped millions of people, but books can only do so much. Real impact demands personalization—and personalization doesn't scale like bestsellers do.
Studies show the most effective self-help intervention is a long-term engagement with an excellent therapist. And even that only works like 50% of the time. For every therapist or coach in the world, there are at least 10 people who need help but can't get it. I’m not exaggerating.
So you even after decades of self-help, this massive problem still exists:
One-on-one therapy and coaching can work, but they’re expensive and scarce.
Content scales, but it’s surface-level.
That’s the tradeoff we’ve all been stuck with.
But when ChatGPT dropped in late 2022, I realized AI could finally solve it. All of a sudden, you had all the world’s self-improvement knowledge, tailored to your exact situation, available 24/7.
But there was still a huge barrier.
The AI would just validate whatever you felt. And anyone who's done real personal work knows that constant validation is really f*cking dangerous. Sometimes your emotions are dead wrong. Sometimes you want a hug, but what you really need is a kick in the ass.
So I asked myself:
If someone's going to build an AI that actually helps people grow—not just makes them feel good—why not me?
That's what I've been building this past year with my co-founder Raj.
And today, I'm launching the Purpose App.
Purpose is an AI coach that helps you grow. You message it what's on your mind—work stress, relationship stuff, big decisions, whatever—and it helps you find clarity while breaking down big goals into small, doable steps.
The more you use Purpose, the better it gets at understanding you, your values, and your patterns. It helps you see what’s getting in your way, and gives you real guidance to move forward.
We built Purpose to solve the problem I've been obsessed with for years:
How do you make truly personalized growth accessible to everyone who needs it, not just everyone who can afford $200/hour sessions?
Good coaches aren't going anywhere. But for the millions who need guidance and can't access it—or who need support at 2am, not just during their Thursday appointment—this is for them.
The 10-to-1 problem doesn't have to exist anymore.
That’s what Purpose is for.
I don't understand why people don't just lock in on YouTube
My faceless YouTube channels make me $120,000+/month (long form only)
There is 𝗻𝗼 𝗹𝘂𝗰𝗸 involved.
Let me send you a free course on exactly how to do it.
To get: -
1. Follow (So I can DM you )
2. Retweet
3. Reply " Yt " Must follow me to get DM.
Free for 48 hours.