Roan | Pinscale

IG: roanbecholz | scaling shopify stores with Pinterest ads | Founder

[Roan | Pinscale @roanecom]

This strategy should be illegal! 🚨

Last 30 days on Pinterest Ads:

€18,698 spend → €123,744 revenue
6.62 ROAS
€0.17 CPC in US market.

Most people still sleep on Pinterest.
Meanwhile, it’s quietly printing money for all stores.

If you know, you know. 🔥

[Roan | Pinscale @roanecom]

That’s it for now.

Don’t be the bottleneck. Systems > hustle. Ownership > instructions.

I’ll be documenting the whole journey here scaling the team, tightening the systems, and eventually turning the agency into a service + tool that can actually scale on its own.

If you’re building something similar, follow along. Let’s grow together 👇

What’s the biggest lesson your business has taught you?

[Roan | Pinscale @roanecom]

I’ve scaled a Pinterest ad agency to 130+ client shops in 6 months without a single social channel just word of mouth.

Here are the 3 hardest lessons I learned along the way 🧵

[Roan | Pinscale @roanecom]

Lesson 3: If it only works when you do it, you don’t have an agency. You have a job.
Every account I touched personally was a ceiling.
Building real systems launch tools, KPI tracking, clear processes turned chaos into something a team could actually run.

[Roan | Pinscale @roanecom]

Lesson 2: Hire for ownership, not tasks.

A players take a problem and run with it.
B players hand it right back to you.

You can teach skills. You can’t teach someone to care. Pay for the ones who do.

[Roan | Pinscale @roanecom]

Lesson 1: If you keep delivering the service yourself, you’ll drown.

The better we delivered, the more work piled on me and the less time I had to actually build the team to handle it.

We were full from word of mouth alone before ever going public.

[Roan | Pinscale @roanecom]

Looking to connect with ecom agency/SaaS owners doing 5–6 figures/month, building toward 7 👨‍🔧

Me: I run a Pinterest ad agency currently doing 5 figs/month and closing in on 6. Scaling real results daily.

Want to swap notes with people pushing for the same level. Drop a 👋 or DM and let’s grow together.

[Roan | Pinscale @roanecom]

The safe goal is the crowded goal. Aim higher there’s more room at the top

[Roan | Pinscale @roanecom]

@ecomstam @Shopify Baddd

[Roan | Pinscale @roanecom]

@EmanuelEcomm Both

[Roan | Pinscale @roanecom]

An agency client spent €18,698 on Pinterest last month.

It came back as €123,744.

6.62x ROAS. €0.17 CPC. 30 days.

Here’s the exact campaign structure we used (steal it) 🧵

[Roan | Pinscale @roanecom]

This isn’t one lucky account.
It’s the same playbook we run across 130+ Pinterest shops.
Same structure. Different niches. Consistently 4-8x.
The channel works. Most just run it wrong.

[Roan | Pinscale @roanecom]

The part nobody talks about:
Don’t touch your winners.
The €18k account hit 6.62x because we let the algo cook on bestsellers instead of “optimizing” every 48h.
Patience > tinkering. Almost always.

[Roan | Pinscale @roanecom]

1. Catalog ALL → coverage + data
2.Bestsellers → scale your winners
3.Category → control spend per collection
https://t.co/MkuRnxYnpC → push offers + urgency
5.Retargeting → close the warm traffic
Each layer feeds the next. That’s why it scales instead of plateauing.

[Roan | Pinscale @roanecom]

The structure that does the heavy lifting:
Most people run 1 messy catalog campaign and wonder why it stalls.
We split the feed into 5 layers, each with a different job:

[Roan | Pinscale @roanecom]

“We use AI to create our images, fully aligned with our ICP, based on research.”

The image: a flower dress
The ICP: 50+ year olds Karens
The research: everyone else is also selling the same ugly flower dress

That’s not branded dropshipping bro

[Roan | Pinscale @roanecom]

@ecomstam steady adding 1k extra daily rev, now ready to scale aggressively on this new pin store 😮‍💨👨‍🔧

Almost a straight line, predictable revenue 🚀

#pinterestdropshipping

[Roan | Pinscale @roanecom]

@EmanuelEcomm 50-50 with conversions

[Roan | Pinscale @roanecom]

The platform isn’t the ceiling. Your strategy is.

Pinterest can’t scale? That’s a skill issue.

Last 7 days: $2,800/day → $4,800/day in spend, ROAS locked at 3.0.

+71% budget, zero drop in efficiency.

Maybe it’s not the platform that can’t scale. Maybe it’s the operator.

[Roan | Pinscale @roanecom]

@crypsahil Couple 1000 SKU’s on this one , fashion

[Roan | Pinscale @roanecom]

@JonasEcom02 🚀scaling