Rob Russini

[Forbes Communications Council @ForbesCommCncl]

For businesses without attribution modelling, there are known quantitative methods in which brand awareness can be measured and your advertising dollars can be justified. https://t.co/v684kUSwuL

[Pablo Turletti @PabloTurletti]

There is no one-size-fits-all approach to attribution modeling. Only custom-made attribution models that isolate both impacted purchases and the influence of each channel on decision-making are complete/accurate enough to do the job. https://t.co/Nw7wpCzYbA #ROIMarketing

[Rob Russini @Rob_Russini]

Key Steps To Building A Sustainable Marketing Strategy via @forbes https://t.co/idAIuVScwo

[Rob Russini @Rob_Russini]

Tip of the Day: Customers see brands not channels. Consider the entire customer journey when making decisions about individual customer touch-points. #marketingtips #marketing #CustomerExperience #branding #marketingstrategy

[Rob Russini @Rob_Russini]

Great time speaking at the Digital Marketing Summit this week about building a sustainable marketing strategy. 4 Takeaways:
1. What are you going to do?
2. Why are you going to do it?
3. How are you going to win?
4. How are you going to sustain the win?
#dmfsny18 @DMFinancialServ

[Rob Russini @Rob_Russini]

Here is hero marketing that failed to measure demand. Demand indication can be seen through social listening, brand engagement analytics, & predictive modeling. Build-A-Bear should have recognized the risk of behavior contagion that occurred. @RandyHlavac https://t.co/JaipLKBayY

[Rob Russini @Rob_Russini]

Collect, analyze, and use data to make decisions on your business. Just don’t forget the customer in the process. @RandyHlavac @medillimc

[Rob Russini @Rob_Russini]

Podcasting is not about the number of downloads. It's about what you can connect and communicate to your audience. @pamelamuldoon @RandyHlavac @NUsocialmktg

[Millennial FinServ @MillenFinServ]

Don't miss our panel discussion - Understanding #Millennial Behaviour with Jenet Ferris @GreaterHudson, Patrick McCarthy @Citi, @orangeMKTR @HudsonHeritage & Bill Walker @Unison. Read about it here - https://t.co/Q3eyrc5zLn #NewYork #FinTech #FinServ #MFS18

[Rob Russini @Rob_Russini]

Social Media acts as the first touch point prior to a consumer reaching the next touch point of a decision or consumer based action. Social is the first step on the journey map for many! @RandyHlavac @steve_dodd

[Rob Russini @Rob_Russini]

Whether it's a vlog, blog, tweet, podcast, or other social outreach, you need not to worry about perfection; just create the post! @Schmittastic @RandyHlavac

[Rob Russini @Rob_Russini]

Excited to be speaking as a panelist at the 'Marketing to Millennials for Financial Services Summit' on June 21st in NYC! I will be discussing marketing analytics, big data, and how behavioral insights attracts millennials. https://t.co/yoArCpPvw4 @MillenFinServ @RandyHlavac

[Rob Russini @Rob_Russini]

What is your brand doing to differentiate its marketing? Serious marketers are mixing in audio such as podcasts to their toolset in order to build trust and brand awareness. @crestodina @orbiteers @RandyHlavac

[Rob Russini @Rob_Russini]

Advice from @pushingsocial on establishing a blog: Build a blog around your target readers' most annoying problem and write and launch at least 10 blog posts before launching. @RandyHlavac

[Rob Russini @Rob_Russini]

In media, you can't control consumer entry point into your content. Build multiple entry points into a multi-platform conversation. @judyfranks @RandyHlavac

[Rob Russini @Rob_Russini]

Companies need to hire social marketers that love their brands in order to create the passion that drives content and influences followers. This is essential for real-time social wins. @RandyHlavac @VitaminIMC @tresslieberman

[Rob Russini @Rob_Russini]

A customer impression happens at every touch point. How customers think and feel in that moment determine the actions they take. Make those impressions positively memorable every time!

[Rob Russini @Rob_Russini]

“Companies need to realize their markets are often laughing. At them.” This quote, written in 1999 in The Cluetrain Manifesto, is even more relevant now than yesterday; we just call it social listening today. @RandyHlavac @NUsocialmktg

[Rob Russini @Rob_Russini]

@ATT Open store models that fit into the showroom concept are great, except when there is no one to greet you! At this point it’s confusing for the consumer. Do I wait, take a number, go on a list, stand by the phones? Greeters set the customer experience!

[Rob Russini @Rob_Russini]

Local merchant Hopewell Bagels now offers the option to pay with cards and lines are out the door each week. Their new @ingenico card terminal and @ShopKeep system looks like a win! As customers, we demand choice and without it, we’ll find a subtitute or competitor who offers it!