Rob Dube

Author, DoNothing and Shine | Co-Founder of The 10 Disciplines | Co-Founder of @imageOneWay | @Forbes Small Giant

[Rob Dube @robddube]

Who are you?

Not your title. Not your role. Not the version of you that shows up for everyone else.

He suggests sitting down for an hour and writing two lists. Who am I? And who am I not? The things you're performing. The ways you're pretending. The parts of yourself you've been quietly setting aside.

Then pick one thing and work on it.

Simple. Uncomfortable. Necessary.

Episode 117 of Shed & Shine is live: https://t.co/sa7MOSJjyZ

[Rob Dube @robddube]

Most driven people are givers.

They pour into their work, their teams, their families. And somewhere along the way they lose track of who they actually are underneath all of it.

This episode is a permission slip to be a little selfish.
Gino walks through some of the most powerful ways to get back to yourself.

One thing. That's all it takes to start moving closer to fully being you.

If you're drawn to this work, this one's for you.

Episode 117 of Shed & Shine is live: https://t.co/sa7MOSILJr

[Rob Dube @robddube]

Burnout rarely announces itself.

For high performers, it builds quietly because carrying responsibility feels natural, even easy. Over time that strength becomes an identity. And with that identity comes an emotional and energetic weight that keeps growing, usually without the person ever noticing how much they are actually holding.

Gino and I talk about what that costs in Episode 116 of Shed and Shine.

🎧 https://t.co/lIlmJ6Kjgb

[Rob Dube @robddube]

Being the strong one has a cost most people never see coming.

It starts as a strength. You carry responsibility easily. You rarely complain. And slowly it becomes your identity. Then the weight builds. The exhaustion creeps in. And you become so disconnected from your own needs you don't even notice it happening.

@GinoWickman and I get into what's really underneath it, where it comes from, and what it actually looks like to put it down.

Episode 116 of Shed & Shine is live: https://t.co/BGkxpMJIzu

[Rob Dube @robddube]

If you are feeling overwhelmed, Gino has a one-minute fix.

Pull out a legal pad. Write down everything rolling around in your head. Projects, worries, fears, things you are excited about. All of it.

Get it out of your head and on paper. That is it.

Episode 115 of Shed and Shine has three more ideas just like this one.

🎧 https://t.co/ycYIgsPFFh

[Rob Dube @robddube]

Gino collected four ideas that did not each fill a full episode on their own.

Together, they pack a serious punch. A daily gratitude alarm that made a job candidate break down in tears. A piece of relationship advice that comes down to one hard truth: you will never find what you need in someone else. A one-minute fix for overwhelm. And the one that stings a little. It ain't them.

Episode 115 of Shed and Shine is live.
🎧 https://t.co/ycYIgsQduP

[Rob Dube @robddube]

The feeling you are trying to get away from is worth paying attention to.

Anger, frustration, pressure, that restless urgency that never quite turns off.

Our invitation in Episode 114 of Shed and Shine is simple. Stop trying to get rid of it. Drop out of your head, bring it into your body, and let it be there.

It is there for a reason.

🎧 https://t.co/t7jsBfiCwo

[Rob Dube @robddube]

Most driven people are searching for peace. Not the kind that comes from slowing down, but the kind that can actually coexist with ambition.

Gino's answer to where that starts is simple. When the drive is coming from the inside out, it is good. When it is coming from the outside in, competition, comparison, judgment, pressure, it is not.

Gino and I get into all of it in Episode 114 of Shed and Shine.

🎧 https://t.co/6pzJpMfIa0

[Rob Dube @robddube]

Gino spent 35 years fighting.

For entrepreneurs. For love. For what is right.

At 15, he put on his suit of armor and went to war with life. And it worked.

But something has been shifting.

🎧 https://t.co/DjoHZkNmtO

[Rob Dube @robddube]

Gino sat in Sedona at the foot of mountains and read from his journal out loud. He had been fighting his whole life. For attention. For love. For entrepreneurs. Against his ego. Against his demons. Against the contradictions of life.

At 15 he put on a suit of armor and never took it off. In Sedona, something finally shifted.

Episode 113 of Shed and Shine is one of the most personal episodes Gino has recorded.

🎧 https://t.co/zj1iIX2JMQ

[Rob Dube @robddube]

Gino wanted God in the book.

He also wanted it to make sense for atheists, devout religious people, and everyone in between. So he sat in his office with seven people, went through every mention one by one, and asked: does this feel right? Does this offend you?

Episode 112 of Shed and Shine is about the revised version of Shine and the decisions behind it.

🎧 https://t.co/QR5C2oGi0N

[Rob Dube @robddube]

Gino and I revised Shine.

Not to sell more books, but because readers kept telling us the same thing: this is for me too, and I am not an entrepreneur.

So we listened.

We changed the target market, flipped the structure, smoothed the content, and yes, put a little God in it.

Episode 112 of Shed and Shine is the full behind-the-scenes conversation.

🎧 https://t.co/QR5C2oFKbf

[Rob Dube @robddube]

Why do we care so much about what others think of us?

Gino brought that question into a recent Shine meeting, and it came up over and over. Someone starting a new business. Someone making a major change. Someone restructuring their life.

In every case, the fear of being judged was quietly sitting in the way.

Episode 111 of Shed and Shine looks directly at that third layer and what it costs us.
🎧 https://t.co/xXAZQY2OX2

[Rob Dube @robddube]

Saying "I screwed up" should be simple.

Gino thinks it is one of the most freeing things a person can do. So why do most people avoid it?

We talk about that in Episode 110, alongside Gino sharing what it felt like to finally shed the parts of his work life that had run their course.

🎧 https://t.co/efUOppCJaf

[Rob Dube @robddube]

Gino's soul was screaming that it was time.

After years of being more involved in his businesses than he ever intended, he drew a clear line. Create content. Teach. Guide leaders. Everything else goes.

That conversation led us somewhere unexpected: why do most people find it nearly impossible to just say they were wrong?

Episode 110 of Shed and Shine is live.
🎧 https://t.co/efUOppDgZN

[Rob Dube @robddube]

Most of us have heard some version of this before.

If you are depressed, you are living in the past. If you are anxious, you are living in the future. If you are at peace, you are living in the present.

But hearing it and actually examining where your mind spends most of its time are two different things.

Gino unpacks what that distinction means for driven people in Episode 109 of Shed and Shine.
🎧 https://t.co/5EM2kO9Hn1

[Rob Dube @robddube]

How much of your time is spent in the past, the present, and the future?

Gino sat with that question after about 50 data points brought it to the surface in the span of a month.

What he landed on is not a prescription to stay present. It is something more useful: awareness of how you are experiencing each one. Positive or negative. Energizing or draining.

Episode 109 of Shed and Shine is live.
🎧 https://t.co/5EM2kO9Hn1

[Rob Dube @robddube]

Rituals are not just spiritual practices. They are the rhythms you build your life around. ❤️

A weekly drink with a close friend. An annual trip with your kids. A two-hour clarity break at a coffee shop.

Gino and I share the ones that have made the biggest difference in our lives, and talk about how to build yours with intention.

Episode 108 of Shed and Shine is live!
🎧 https://t.co/hcOKT8qin2

[Rob Dube @robddube]

Look at your wheel of life. Whatever area matters most to you, there should be a ritual around it.

That is Gino's simple test.

This episode is a conversation about the rhythms we have built into our lives and an invitation to examine your own.

Episode 108 of Shed and Shine is now live.
🎧 https://t.co/hcOKT8pKxu

[Rob Dube @robddube]

Gino has a way of saying that when something seems to come out of nowhere, it actually came from somewhere. But we have to slow down enough to receive it.

This episode is about what happens when you stop filling every hour and start creating space instead. Insights, clarity, perspective. They are waiting.

Episode 107 is live now: https://t.co/eLerkKndPG