Former NFL Linebacker Will Compton was PREACHING in this segment with @NDFootball about Creating Evidence. A must watch regardless of title, age, or industry:
👮♂️ You start with BELIEF, you stand on EVIDENCE. Facts don't care about feelings. When you get there, nobody cares HOW you got there, they care about how you can HELP.
👨⚖️ One Rep ➡️ One Day ➡️ One Week ➡️ One Game ➡️ One Year. At the end of the year, you're graded and judged by the evidence of your WORK. Evidence doesn't just arrive, it's acquired and accumulated everyday. It’s never one moment, it’s the accumulation of all of them.
🏷️ Let Proof Override Labels. Creating Evidence isn't about running from the truth, it's about creating so much proof that past labels become irrelevant.
🧵 Everything matters. Every rep has meaning. Even when you can't see it. Too tired, too emotional, too worn out to see or hear it, but it still means something. So you must TIE meaning to it. The smallest action either adds to your case or subtracts from it, tie purpose to all of it.
🖋️ Facts are permanent, but they do not define who you are, or who you have to be in the future. The truth is the starting point, not the ceiling. Face it, use it, and build forward, the obstacle is the way.
500k followers giveaway pt 1!
My golf bag plus some @Titleist goodies
Comment, like, repost to enter. Must be a follower
Clubs not included unfortunately*
Still need those for my day job
@kenashley Share something in common with that prospect/ buyer. Find a commonality and grow that. May take a night. May take a few meetings. Your choice
Become the expert.
I get calls every week from young brokers. They say, “Bob, I’ve been in the business two or three years. I’m competing with people who have been doing this for twenty. How do I compete?”
The assumption behind the question is that time in the business equals expertise. It does not.
Focus equals expertise.
Let me ask you a simple question. If you sell apartment buildings in your market, how many buildings are there? Not approximately. Exactly.
How many sold last year?
How many sold the year before?
What was the average price per square foot?
The average price per unit?
The average cap rate?
If you do not know the answers to these questions, someone else will. And that someone else becomes the expert.
Early in my career, we learned that knowing your territory was not optional. It was mandatory. Our entire system was built around becoming hyper focused experts in defined geographic areas . When you know every building, every owner, every sale, every zoning nuance, you walk into a meeting differently.
Confidence is born from preparation.
Imagine sitting across from an owner who is considering selling. Instead of speaking in generalities, you say:
“There are 312 buildings like yours in this market. Twelve sold last year. The average price per square foot was $487. The average cap rate was 5.6 percent. Based on your rent roll and location, here is exactly where you fit.”
You think that owner is not impressed? You think the broker with twenty years of “experience” who cannot quote those numbers off the top of his head has the advantage?
Experience without focus is just time.
Specialization is a competitive weapon.
When you narrow your territory and master it, you compress decades of perceived experience into a few intense years of disciplined study and action.
Walk the streets. Count the buildings. Track every sale. Know the players. Understand the zoning. Study the trends.
Do this consistently and you will not feel like the young broker trying to compete with veterans. You will be the market expert.
And here is the secret: most people will not do the work. They will say they want to dominate their market, but they will not map it, measure it, and memorize it.
Opportunity lies in what others are unwilling to do.
If you want a competitive advantage, earn it.
Final holiday giveaway!
Tickets to ANY Pgatour event.
Players, WM Phx open, Pebble, you name it, I’ll get you 4 tickets to the event.
You can even caddie for me in the pro am IF you want.
Comment which event you might want to go to (not final), repost, like to enter.