Robert Welborn

economist, data scientist, car guy, marketing theorist, mathematics philosopher, connoisseur of ephemera

[Robert Welborn @robert_welborn]

Bayesian updates don’t give you one “truth” — they give you the probabilities you need to play smarter.
👉 Full story (feat. Travis, Sir Paul & Taylor Swift at the DJ booth):
https://t.co/kR92rKiJjD

[Robert Welborn @robert_welborn]

🏈🎸🎶 What do Travis Kelce, Paul McCartney & fantasy football have to do with marketing measurement?
Spoiler: It’s about the plays you never see — and the campaigns you never ran.

[Robert Welborn @robert_welborn]

In fantasy football, you wonder: What if I’d started my bench TE?
In marketing, you wonder: What if we’d extended the Halloween promo, or shifted budget to TikTok?
You can’t observe both at once. However, Bayesian causal inference allows us to simulate the missing plays.

[Robert Welborn @robert_welborn]

It's nine o'clock; do you know where your next marketing dollar is going? 🚀 Dive into AI insights that cut through noise. Scale smartly, pivot wisely. Read more: https://t.co/JnKqxh6Gip #Marketing #AI #GrowthHacking https://t.co/JnKqxh6Gip

[Robert Welborn @robert_welborn]

@ID_AA_Carmack Bosch has one. We put it in a few concept models at GM. https://t.co/M41w9Oi0NT

[Robert Welborn @robert_welborn]

@SteelRain602 Sinead O’Connor - Nothing Compares to You,
Prince wrote a perfect song though.

[Robert Welborn @robert_welborn]

Do you remember when you joined X? I do! #MyXAnniversary

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@EvilMopacATX The Rainey Ripper?

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