Three things I'm taking home from the ControlUp panel: 1. Account intel beats activity 2. Sales + marketing alignment isn't optional 3. The ABM Playbook for 2024 is a MUST read. ๐
An a16z piece arguing that compliance โ often dismissed as boring โ is shaping up to be one of the most valuable and defensible applications of AI in the enterprise.
https://t.co/vetvmx54e1
Ogilvy's 2024 Influencer Trends report says employee advocacy is the #1 trend for 2024 โ and that trend is coming for B2C companies! https://t.co/ywQqkg9Pkt