Robert Fritz

Passionate Community Manager & Strategist + Agile/SCRUM. Views and opinions are expressly my own.

[UAP News @HighPeaks77]

🧵 THREAD: PRESIDENT TRUMP & UFO DISCLOSURE

1. This thread will take a look at President Trump's commitment to UFO transparency along with UFO comments by @JDVance, @marcorubio, @JohnRatcliffe, @michaelgwaltz, @elonmusk, @RobertKennedyJr, @Kash_Patel & @DonaldJTrumpJr

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[Richard Millington @RichMillington]

It’s easy to get hooked up developing gamification programs, superuser programs, trying to build a powerful sense of community, creating onboarding journeys etc. But the biggest bang for your buck is usually improving question visibility
https://t.co/Nk6633ZXpe #cmgr #esn

[Richard Millington @RichMillington]

Generally speaking, members don't care who the response is from.

They just want a good response.

#CMGR

[David Spinks @DavidSpinks]

I can't believe I finally get to announce that... 🥁🥁🥁

The Business of Belonging is officially available for preorder!

...and will be released by Wiley on March 23rd.

You can learn more about the book, preorder deals, and place your orders here: https://t.co/mYTdJfMt5A

[David Spinks @DavidSpinks]

What's the difference between building an audience and building a community?

Building an audience = helping people.

Building a community = helping people help each other.

[David Spinks @DavidSpinks]

If you’re just starting to build a community, you’ll need to give it 6-12 months before you start to see business results.

That’s the bad news.

The good news is the results are compounding, and in a few years it’ll surpass everything else.

[Richard Millington @RichMillington]

Them - “we want to grow our community”

Me - “Ok, your data says 70% of your members come via search and 20% via your .com referral, let’s develop plans to invest more in and optimise those acquisition channels"

Them - “No, we’re going to start a podcast!”

Me - 😡

[Jim Mullins @MullinsJim50]

@brianoblinger @robertwfritz Llooooloo

[Richard Millington @RichMillington]

It's still proving devilishly hard to predict which communities will survive and thrive.

But it seems specific dynamics within communities are more important than specific tools.

#CMGR

[Richard Millington @RichMillington]

In the old days, brand communities were primarily about loyalty and advocacy.

Today the best brand communities support the entire marketing cycle.

There's so many great ways a community can support your organisation.

The tragedy is we don't explore enough of them.

#CMGR

[David Spinks @DavidSpinks]

Who did really incredible community-building work in 2020?

Only 9 days left to get your nominations in for the Community Industry Awards!

Community Categories:
🎮 Gaming
💻 Virtual Events
♥️ Non-Profits
💰 B2B and B2C
👨‍💼 Employees
...and much more!

https://t.co/DJgpi0WJ01

[Richard Millington @RichMillington]

Find the community sweet spot - the point of overlap between:

- What your org needs.
- What members want.
- What a community uniquely offers.

Without all three, you're going to find it a long slog to make the community work.

#CMGR

[Carrie Melissa Jones @caremjo]

The purpose of community research is not to come up with new ideas. It is to listen deeply so you can understand another’s perspective, to build rapport, and begin to create trust. Great ideas will come from empathy, trust, and connection.

[David Spinks @DavidSpinks]

Starting a community and hoping for engagement to just start happening is like moving to a new city and just hoping that you’ll make new friends.

It won’t happen unless you’re proactive and put yourself out there.

You have to overcome the fear of rejection.

.

[Bill Johnston @billjohnston]

Want to go a bit deeper on the role of #purpose in community development? I'll send you our (@Structure3C's) community planning templates - just message me.
#cmgr

[David Spinks @DavidSpinks]

Very simple way to create a stronger community identity is to give your members a name.

Examples:
- Salesforce Trailblazer’s
- Notion Pros
- Yelp Elite
- Culture Amp People Geeks

[David Spinks @DavidSpinks]

And that's a wrap on #cmxsummit2020, the first ever virtual CMX Summit hosted on @BevyHQ!

We laughed, we cried, we watched a parrot ride a skateboard... what a ride.

Thank you to the 2,500 who checked into the event over the last few days. So grateful for the @CMX community!!!

[David Spinks @DavidSpinks]

I'm getting lots of congrats on CMX Summit today. The credit goes to @ampawlicki who led the charge, @iambethmcintyre, and the whole @cmx + @BevyHQ team.

I've been on leave for the past 3 weeks. The team did an incredible job. Next two days are going to be EPIC!

#CMXSummit2020

[David Spinks @DavidSpinks]

There’s been a big increase in quality writers creating content in the community industry in the last 6 months and I’m💁here💁for💁it💁