Rob Fellingham

Helping businesses grow online. Director @Sonder_Digital_

[The SEO Guy @theseoguy_]

if you own a local service business and you want to know exactly where you stand in your market, do this audit in the next 30 minutes

open a fresh browser, log out of all your accounts, and search your main keyword + your city

example: "personal injury lawyer dallas" or "hvac company plano"

look at the top 3 google business profiles in the map pack and write down

their review count
their review count from the last 90 days specifically
their primary category
whether their business name has the keyword in it
whether they have a physical address showing
their average star rating

now click on each of their websites and check

what the meta title says
what the h1 on the homepage says
whether the url structure includes the city and service
how many service pages they have
how many location pages they have

then open ahrefs or a free backlink checker and look at

their domain rating
their referring domain count
how many new referring domains they have picked up in the last 90 days

now do the same audit on your own business

put the data side by side in a spreadsheet

you will see exactly where the gap is

90% of the time it is one of three things

they have more recent reviews than you
they have more local backlinks than you
their meta title and h1 match the search query and yours doesn't

every single one of those is fixable

[Rob Fellingham @robfellingham]

@eCom_Amin Guide

[Rob Fellingham @robfellingham]

@lorenzo_pravata Map

[Rob Fellingham @robfellingham]

We've got a spare ticket for #BrightonSEO that's no longer needed - happy to give it away super cheap to anyone interested 🎫

[Rob Fellingham @robfellingham]

Heh 😑

[Justin Welsh @thejustinwelsh]

Please. stop. the. madness.

[Rob Fellingham @robfellingham]

@DarrenShaw_ I'd guess the biggest issue here is that the free website was almost definitely doing nothing for them in the first place - so not really any appetite or desire to replace it?

[Rob Fellingham @robfellingham]

If the design is bang on, it can be easily dismissed, and the content is a shit-hot offer that's likely to benefit the reader - then sure, do it. Otherwise it's a no from me.

Thoughts? 💭

[Rob Fellingham @robfellingham]

UX thoughts no-one asked for ➡️Pop-ups on a website - worth it for the potential uptick in conversions or do they just piss your users off?

I've historically erred on the side of advising clients against them unless there's a really specific and valid use case.

[Rob Fellingham @robfellingham]

It's worth noting that Google *does* actually say sites that use them won't rank as well (https://t.co/i8SDtwNCz0)

[Rob Fellingham @robfellingham]

What's your expertise, why are you best placed to talk about this service? Who is the author, what credibility and trustworthiness do they have? Why should your brand be trusted?

[Rob Fellingham @robfellingham]

Reasons why your website isn't ranking - part 2 ✌️📉

Heard of E-E-A-T? Fear not, you're not alone if that means nout to you. But if you run a business and want to rank better, it's important 👇🧵

[Rob Fellingham @robfellingham]

If you've got a page that's not getting any clicks from search engines - ask yourself if it demonstrates each of the 4 criteria. Turn it in to questions, what experience have you got and does your website show it?

[Rob Fellingham @robfellingham]

@jpj_33 😅 I've come across people who do it!

[Rob Fellingham @robfellingham]

Small business owner: "I don't get why my website isn't ranking for [keyword]😔"

OK, first place to start - the basics. Head to Google and type in your keyword. Open the top 3 results in a tab each. 🧵

[Rob Fellingham @robfellingham]

Use that as your very first port of call to work out the page structure and type of content you need to produce 🤓

[Rob Fellingham @robfellingham]

🤔 What sort of pages are they and is there a common theme? eCommerce, informational pages, blogs?

What this tells you is how Google interprets the keyword. If they're all eCommerce, Google thinks people are searching to shop - your page needs to match that same intent.

[Rob Fellingham @robfellingham]

VW the first car manufacturer to adopt ChatGPT 👀

I'm a little surprised it's taken even this long... it can't be too long before it's adopted universally.

Tangent - I wonder what Amazon are planning with Alexa. Already feeling pretty archaic at times.

[Rob Fellingham @robfellingham]

https://t.co/BIorXoE56x

[Rob Fellingham @robfellingham]

Good folks in my network - we've overhauled our website and given it a fresh lick of paint. We've kind of 'soft launched', basically it's live but we're not actively shouting about it just yet. 🚀

I'd value any thoughts or feedback if you have a spare minute, link below ⬇️