Robi

SEO Content Strategist | Editorial SEO, GEO | B2B Storytelling | Feature Writer

[Robi @robijyoti]

The first ad #PiyushPandey wrote was for Sunlight detergent. The rest is history. The architect of Indian ad industry and a rare talent, RIP.

[Robi @robijyoti]

Rules for a peaceful life:

- Visit who visits you
- Call who calls you
- Support who supports you
- Ignore who ignores you...

Credit: Youtube

[Robi @robijyoti]

Many marketing, content and what not gurus disappear when ChatGPT goes down. They resurface when it gets back. What a coincidence 😄

[Robi @robijyoti]

Q: What content ideas will my customers actually care about?

Ans: Go through your customer tickets, chats, and support calls.

Those questions are real topics they're searching for and will care about reading.

#ContentMarketing #ContentTips #MarketingStrategy

[Robi @robijyoti]

If ur blog is solving problems that only exist in ur boardroom, it’s not content. It’s internal PR.

[Robi @robijyoti]

I somehow agree with him. During the early startup yrs especially, u have to be all-in the game. Work life balance is an excuse to willfully run out of responsibilities.
https://t.co/Qj43uwZYOm

[Robi @robijyoti]

What Google's filler content warning tells us (personal perspective)

https://t.co/RODtAbkjyO

[Robi @robijyoti]

"Content" will remain a forever human art. But writers who make a living digitally should start exploring AI. Example: "integrate AI into their workflow." Human skills are irreplaceable, but the future appears to be hell-bent on Tech + Skills.

[Robi @robijyoti]

@fba This is a huge number... especially bcoz it's early stage in AI content. Pls DM me the strategy..

[Robi @robijyoti]

@bloggersarvesh Ecom

[Robi @robijyoti]

The blog might have taken the advantage of delay in recognition. But its success, as obvious, was short-lived.

At the end, what prevails is quality and a fair strategy over anything else! #seo #content #search

[Robi @robijyoti]

One fascinating revelation from the recent algo leak is that the search giant logs domain registration details and knows when a domain is going to expire.

This is likely to prevent the misuse of expired domains. (read expired domain abuse).
#algoleak #seo #Content #search

[Robi @robijyoti]

And then, the March core update happened. These tricks no longer work. Using an expired domain is not an issue, but repurposing it to boost the search ranking of low-quality and non-relevant content is.

[Robi @robijyoti]

Thought to share this after seeing a collaborative article on LinkedIn about how you uphold professionalism and brand voice when you are facing negative feedback on social media
.

#contentwirhrobi #brand #content #orm #icp

[Robi @robijyoti]

True story...

A customer posts a question on a company's publicly accessible forum.

The representative responds, but thinking that it is okay, takes the conversation too lightly.

The customer, not expecting this is coming,

[Robi @robijyoti]

he must have misunderstood the situation.

Problem solved. An issue that could have gone out of control is contained.

While using appropriate words and tone matters, it is also important to fix things asap before they go places, eventually affecting your brand reputation.