Robin Minchom

Associate at @OnPurposeUK and Project Manager @climate_fresk. Interested in all things environment, media, languages and herbs.

[Robin Minchom @RobinMinchom]

@Angus_Climate thank you for everything you did to make this hearing happen today! There's a climate science educational tool to teach people about the IPCC reports that I'd love to share with you and get your thoughts on. DM me if you're interested

[Scott Gibson @BigScottGibson]

Times up Cunt

[Robin Minchom @RobinMinchom]

"People who watch a video on our site are 4x more likely to click to book something" @dmitryshishkin on the importance of video for the @CultureTrip user journey #VidConLDN

[Robin Minchom @RobinMinchom]

@TheCockTavernE8 Hi there, just checking you'll have a space for 15 of us tomorrow at 12:30?

[Robin Minchom @RobinMinchom]

@TheCockTavernE8 hi, can I book a table for a group of about 12 next Saturday (25th) around midday?

[Robin Minchom @RobinMinchom]

@TheCockTavernE8 Thanks! We're actually going to be 15 and will be there at 12:30 - see you then!

[BBC Politics @BBCPolitics]

“It is not too late. We have an interview prepared. Oven-ready, as Mr Johnson likes to say”

Andrew Neil issues a challenge for Boris Johnson to commit to an interview with him, to face questions on why people have “deemed him to be untrustworthy”

https://t.co/daHLxEYn4r

[Robin Minchom @RobinMinchom]

@elodielongo @Wochit @FAO @alexspinelli @begerrit @gaurisalokhe @IreCasado Ah, my pleasure! Great to support your amazing work. Saluti da Matera

[Robin Minchom @RobinMinchom]

5 Numbers to inform your #Instagram strategy #GENSummit @Wochit

[Robin Minchom @RobinMinchom]

Using "Swipe Up" in Stories a key element of an @instagram strategy.

TgCom24 in Italy already having massive success with this approach using @Wochit: https://t.co/F5r4iTFVmg @nonsischerzapiu ahead of the game @GarrettGoodman #gensummit

[Garrett Goodman @GarrettGoodman]

Post-launch, email remains our most valuable channel. But they have limits: can't find on search, not easily shared on social. They're not great for audience acquisition.- @laureni @voguebusiness, #gensummit

[Robin Minchom @RobinMinchom]

People under 25 spend 32+ minutes a day on @instagram. Not all at once, but in multiple, 2-minute periods. So, have a steady flow of interesting, informative updates throughout the day. #GENSummit

[Robin Minchom @RobinMinchom]

60% of users watch videos with sound in @Instagram, but still a huge chunk watch without audio - make sure they can follow the story as well with text on screen & subtitles. #GENSummit

[Robin Minchom @RobinMinchom]

State of Instagram today #GENSummit

[Robin Minchom @RobinMinchom]

According to @cosmoene, paying to read a single article does not cannabilise long term subscription. Better to offer more choice and increase total number of paying readers #gensummit #paywall

[Robin Minchom @RobinMinchom]

Huge growth of Stories actor the Facebook ecosystem (inc IG + WhatsApp) - 1b shared every day #GENSummit

[Robin Minchom @RobinMinchom]

More people are paying for news, but what's in the small print? #GENSummit #DNR19 @risj_oxford @rasmus_kleis @nicnewman

[Robin Minchom @RobinMinchom]

If we're starting to see the decline of the smartphone, what comes next? According to @amywebb, Peripherals and Voice deserve your attention #GENSummit

[Robin Minchom @RobinMinchom]

@scodtt @Sofus_D it was a very pregnant pause ...

[Robin Minchom @RobinMinchom]

Facebook is collating a list of trusted news sources globally according to @Sofus_D, Director of News Partnerships

"Is Russia Today on the list"? @mk1969
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"That's a difficult one"

The complexity of defining what is a trusted news source
#GENSummit