robinx

Building @lutherclipping
organic marketing

[robinx @robinxgrowth]

Feeling bad for my cute little Jensen 💔

[robinx @robinxgrowth]

@SimonDezX I see

[robinx @robinxgrowth]

Im still pretty new on X and lowkey confused…

Can someone explain what web3 actually is in simple terms and why so many people in that industry are shifting to clipping?

Feels like i’m missing the whole point and everyone already knows what it means 😭

[robinx @robinxgrowth]

@SimonDezX Lmfaooo

I don't even know what does web3 means 😭

Stating them as "E-beggars" is crazy 🤣

[robinx @robinxgrowth]

Time to hire an army of 16-year-olds

Aggressively pushing the same format across every platform

Testing more formats side-by-side

Start asap 👇

https://t.co/1hngcyCO8S

[Ramzi B. @SDDFounder]

🚨App Founders!!! This is an emergency

I'm having thousands of comments asking for my app on TikTok, Instagram, YouTube.

I just started creating content to check if people are interested.

Now I'm waiting for my App Store review.

After the first rejection, I fixed what I had to fix. Now I'm waiting for weeks.

Any tips to speed up the process?

I already asked for a fast review.

[robinx @robinxgrowth]

@lukasplinter I mean.... 😭

They overhype their clippers a lot man

[robinx @robinxgrowth]

Post so much that avoiding you becomes impossible

[Connor Pugs @REALConnorPugs]

Just in case you thought you were posting a lot

[robinx @robinxgrowth]

most brands treat clipping like a media buy

the ones doing 300-500M+ views/month treat it like a distribution system

you're not just buying views

you're putting your brand in front of 300-500 Million people in tier-1 countries until they already know your name...

[robinx @robinxgrowth]

How Gambling Companies generate 300M–1B views every month

Companies like Stake, Roobet, Duel understood something early on

They wanted their logos everywhere

And logo campaigns became one of their biggest distribution strategies

🧵 A thread:

[robinx @robinxgrowth]

@thelegendbul Assigning your work to other peeps

[robinx @robinxgrowth]

7/

This is what we're building at Luther

7,000+ creators, direct theme-page outreach, and a system for running clipping and logo campaigns with Tier-1 targeting

Looking to launch a campaign?

👉 https://t.co/1hngcyCO8S

[robinx @robinxgrowth]

How Gambling Companies generate 300M–1B views every month

Companies like Stake, Roobet, Duel understood something early on

They wanted their logos everywhere

And logo campaigns became one of their biggest distribution strategies

🧵 A thread:

[robinx @robinxgrowth]

6/

Fast forward to 2026

Roobet launched a $250,000 clipping campaign while continuing to invest in logo-based distribution

The objective is simple: keep the brand visible everywhere

Clipping and logo campaigns build crazy awareness and exposure...

Influencer marketing and streamers help turn that EXPOSURE into users

You need both

[robinx @robinxgrowth]

5/

There are also a few important rules when setting up these campaigns

- Minimum 40–50% Tier-1 audience.
- Minimum payable views: 3K–5K per video.
- Maximum payable views: 1-2M per video.
- CPM: $0.25–$0.35 per 1K views.

The idea is simple

You don't pay for videos that barely get any traction, and you cap payouts at 1-2M views per video

If a video reaches 2.1 M or 5M views, you still only pay for the first 1-2M

That means viral videos can generate additional exposure without increasing your payout

[robinx @robinxgrowth]

4/

The strategy is pretty simple

Find large theme pages with hundreds of thousands or millions of followers

Get hundreds or thousands of creators posting viral content with your logo on it

Repeat this across multiple platforms and countries

But there's one important thing:

Don't just buy views. Buy the right audience

[robinx @robinxgrowth]

3/

Around 2025, Stake's logo-on-viral-content strategy started getting massive attention

Suddenly, you could barely scroll through Instagram, TikTok, X or YouTube without seeing their logo

Roobet, Duel and other gambling brands were also investing heavily in DISTRIBUTION

[robinx @robinxgrowth]

2/

Let's talk numbers

These brands spend $100k–$200k per month on logo campaigns alone

At $0.25–$0.35 per 1,000 views, that's enough to generate roughly 300M–800M views every month

And that's alongside their regular clipping campaigns, influencer deals and streamer partnerships

[robinx @robinxgrowth]

1/

This wasn't something that happened overnight

Between 2020 and 2021, gambling brands were already investing heavily in creator sponsorships, clipping and brand placements

But many early campaigns were going in the wrong direction

They weren't paying enough attention to audience demographics and ended up reaching audiences that weren't necessarily relevant to their target markets

[robinx @robinxgrowth]

@Dkevs_ 😭