Rob Kosberg

Helping Entrepreneurs Become Bestselling Authors To Grow Their Impact And Income | WSJ Bestselling Author

[Rob Kosberg @robkosberg]

God Bless America!

[Rob Kosberg @robkosberg]

Crazy...

[MAHA Action @MAHA_Action]

The editors of the world's most prestigious medical journals are sounding the alarm, and nobody is listening.

"We have peer reviewed, high impact editors in most of the journals that are the most high impact, saying that they don't believe what is being published in those journals is trustworthy anymore."

"The BMJ, The Lancet, all of those editors have come out and said, we have a huge problem. We can't replicate this research and we actually don't even know who did the research."

"Everywhere we've looked for corruption, we've found it."

Emily Kaplan, co-founder of the Broken Science Initiative.

@broken_science

[Rob Kosberg @robkosberg]

@wesleybryangolf Playing pretty well right now, but the bad times are always right around the corner 🤣

[Rob Kosberg @robkosberg]

@DannyDrinksWine I loved it. Ahead of its time!

[Rob Kosberg @robkosberg]

Stop chasing clients.
Start attracting them.
There is a better game to play.

[Rob Kosberg @robkosberg]

My first full year in college I needed a part time job.

My dad owned a real estate company so I suggested I work for him selling real estate. Seemed pretty easy actually.

My dad said ok but that I need to do everything he told me. No exceptions.

So at 18, I was cold calling expired listings and FSBOs before most people my age were even out of bed.
My dad taught me the game.

First one in the office. Print the lists. Dial. Script. Repeat.

It worked. I mean, it really worked.

In my second month I was the top agent in the office, making more money than I had ever seen. I bought a Corvette. Don’t judge, what else is an 18 year old in Ft. Lauderdale during the Spring Break heyday going to do?

I was a hunter. And I was pretty good at it.

But here's what I learned over the next two decades: hunting is exhausting. Every day you're chasing, dialing, catching a few, and starting all over again. By my 30's I was done with it.

There had to be a better way.

Then I discovered Dan Kennedy and magnetic marketing and everything changed.

The idea was simple and it hit me like a freight train: stop chasing them and get them to chase you. DUH but how?!

Dan was also the first mentor to suggest I write a book to supercharge the process. I did. It worked.

That one shift, from hunter to hunted, changed my business and my life.

Here's what I know now: if you are still chasing leads, you are playing the wrong game.

A best selling book is the ultimate magnet. It builds authority before you ever get on a call. It pre-frames you as the expert. It attracts high ticket clients who already trust you before they have ever met you.

Your book isn't a vanity project. (I mean, unless it is?)

It's your hardest working salesperson, one that never rests, never has a bad day, and never gets tired.

Be the hunted, not the hunter.

[Rob Kosberg @robkosberg]

@DavidFischer Lord

[Rob Kosberg @robkosberg]

@SportsPaulH Thought the jeers were disgusting. I'm a Scottie fan but have some class.

[Rob Kosberg @robkosberg]

The highest-return investment I've ever made wasn't a stock or a property. It was in myself.

[Rob Kosberg @robkosberg]

Advice on getting ahead of the crowd...

The younger version of me certainly loved the idea of "getting ahead of 99% of people."

I've always been competitive.

But as I've gotten older, I've focused far less on this. Life isn't really about getting ahead of other people. (Still HATE to lose though)

It's about becoming the best version of yourself and helping others do the same.

With that said, there are three things that have had an outsized impact on my life.

1. Build systems & habits.

Good intentions don't scale. As they say, road to hell and all!

Systems and habits do.

Whether it's your spiritual life, health, relationships, business, or finances, systems help you make progress long after motivation disappears.

Show me a disciplined person with the right habits and I’ll show you someone who inevitably reaches their goals.

No matter what.

2. Find mentors.

My first real mentor was my dad.

With Father's Day a couple days away, I've been thinking about him a lot.

He passed away a few years ago, but one of the greatest gifts he ever gave me was encouraging me to learn from people who had already achieved what I wanted to achieve.

He constantly pushed me to invest in coaches, mentors, and education.

That advice changed my life.

Years later, two bestselling author mentors gave me the best advice for my struggling business at the time.

They suggested I write a book.
Not for royalties.
Not for ego.

To position myself as an authority.

I took their advice.

That one decision led to Best Seller Publishing.

In many ways, it led to every good thing that has happened in my business since.

3. Invest in yourself.

The highest-return investments I've ever made weren't stocks, real estate, or businesses. (And it doesn’t include my wife who is certainly the best ROI I’ve ever gotten!)

They were investments in my own growth.

Books. Coaching. Mentors. Experiences. Skills.

The person you become is the asset that drives everything else.
Looking back, I'm incredibly grateful for the mentors who shortened my learning curve and helped me see opportunities I would have missed on my own.

People like Mike Ferry (Real Estate), Taki Moore, Russell Brunson, Kevin Nations, Perry Marshall. Too many to mention.

As I write that list I realize that I have helped (or currently am helping) all of them with books - how lucky am I?!

None of us get where we're going alone.

Build systems.
Learn from people who have gone before you.
Invest in becoming the person capable of creating the future you want.

Those three things have certainly changed my life.

[Rob Kosberg @robkosberg]

A book written for everybody reads like it was written for nobody.

[Rob Kosberg @robkosberg]

@LeilaHormozi Congrats - so happy for you both!

[Rob Kosberg @robkosberg]

Before you write a word: who's your best customer? Got it. Now write only for them.

[Rob Kosberg @robkosberg]

@realcolegordon @RyanClogg Respect. 9:30 pm for me with a 5 am wake up. Read, pray, walk, work out, sauna and then go time.

[Rob Kosberg @robkosberg]

Books create authority.

Media multiplies it.

[Rob Kosberg @robkosberg]

Everyone wants a better life. I sure do.

Better health.
Better relationships.
More income.
More impact.
More peace.

The mistake is thinking the only answer is in some major breakthrough or windfall.

Major breakthroughs and lottery wins are very rare. (And don’t necessarily lead to a better life)

Most positive life change comes from small habits repeated consistently.

Want a better future?

Start here:

• Walk for 30 minutes a day.
• Read 10 pages a day.
• Spend 10 minutes in prayer or meditation daily.
• Tell someone you love them today.
• Create something instead of consuming.
• Go to bed by 10 pm.

None of these will change your life tomorrow.
But done consistently, they'll change where you are in a year.

And where you are in five years may be unrecognizable.
I've spent my career around entrepreneurs and high performers.

The most successful people I know rarely have a dramatically better start in life than everyone else.

What they have is better habits. They're just more consistent.

You don't necessarily need a whole new life plan. (Well, maybe you do, only you know?)

You probably need a few better daily habits.

And enough patience to let them compound.

[Rob Kosberg @robkosberg]

Motivation may get you started but Discipline gets you there.

[Rob Kosberg @robkosberg]

Don’t wait to feel ready. Build the routine, follow the plan, do the reps.

[Rob Kosberg @robkosberg]

Your book isn’t unwritten because you’re lazy or undisciplined.

It’s unwritten because you do not have a clear path from your story to the finished product.

PS. Repost this to help someone else write their book.

[Rob Kosberg @robkosberg]

You can turn 10 years of expertise into a winning book idea in 1 hour if you answer these 5 questions.

[Rob Kosberg @robkosberg]

5. What stories or client examples would inspire action?
This is where you inspire confidence and TRUST.
It’s what makes the book yours instead of generic advice.
This is where you become THE SOLUTION to their problem.